Visual Merchandising

Presented By:-
Bhavna
Krishan
Presented
Preeti
By:- Prerna
Ritu
BhavnaVikash
Krishan
Preeti
Prerna
Ritu
Visual Merchandising
When you are in the mall, what
elements that you can see make
you want to enter a particular
store?
What is Visual
Merchandising?
Visual merchandising is the
physical presentation of
merchandise and the design of a
place of business for the
purpose of increasing sales.
What is Visual
Merchandising?
Visual merchandising is often
referred to as the silent
salesperson.
The purpose of visual
merchandising is to attract
customers to the merchandise
for closer examination.
Store Image
store image is the idea of a
store in people’s minds.
Store image is created by visual
merchandisers through the
design and décor of the store.
Merchandise
Presentation
Merchandise presentation is the
way merchandise is displayed for
sales in a store.
Merchandise
Presentation
In self-service presentation,
all of the merchandise is on the
floor.
Customers can find the
merchandise on their own,
select the items they want, and
then bring them to the cashier.
Merchandise
Presentation
In full-service presentation,
none of the items for sale are on
the floor. Select items may be
on display, but you must ask a
sales associate to get the item
you wish to purchase.
Merchandise
Presentation
Large retail stores often have a
combination of self-service and
full-service.

Some upscale stores offer

luxury full-service. The sales
associate asks what you are
interested in and bring it to you.
Displays

A display is an arrangement
of merchandise designed to
get attention and thus
promote sales.
Displays: Types of
Displays
Displays: Types of
Displays
A window display appears in
store windows that face the
street or the walkways of a mall.
Displays: Types of
Displays
An interior display is located
inside a store. They are
strategically placed to catch a
customer’s eye and to generate
traffic flow within the store.
Displays: Types of
Displays
A point-of-purchase display
is designed to provoke impulse
purchases as the customer is
waiting to pay for his or her
purchases.
 Types of Apparel Display
Fixtures

Gondola Straight Rack

Rounder Four-Way
Display Development
The following steps will help you
plan a display:
1. Determine the goal of the
display.
– Ex. – promote new merchandise?
Show how to wear new style?
2. Choose the merchandise.
– Should be eye-catching or notable,
or subject of current promotional
campaign.
Display Development
3.Choose a theme.
– Artistic: color, Theme:
beach, holiday, back-to-
school
4. Select props.
– Props are objects used in a
display to support the
theme or to physically
support the merchandise.
5. Arrange the
merchandise and
props.
Display Development
6. Develop signs.
– Signs should give info, like price.
– Signs should be brief and easy to
read.
7. Design the lighting.
– Lighting should provide enough light
to see merchandise and read signs.
– Spotlights can be used to focus on
specific items.
– Lighting should minimize glare and
shadows.
Display Maintenance
Dirty, messy displays can ruin a
store’s image.
To maintain a good image, a
display must be kept clean and
orderly.
Some guidelines for good display
maintenance are to check display
at least once a day, clean
regularly, replaces damaged
goods, replace moved items, and
replace lights as necessary.
Display Evaluation
The purpose of displays is to promote
store image and sell products.
Visual merchandisers usually evaluate
each display to determine whether it is
meeting these goals.
– Does the display fit our store image?
– Does it grab customers’ attention?
– Is focus on merchandise?
– Are signs clear and easy to read?
– Is there enough light?
– Is the display neat and clean?
Design and Visual
Merchandising

Success in visual
merchandising involves the use
of design.
Design is the purposeful
arrangement of materials so
that a certain effect is produced.
Design and Visual
Merchandising

The elements of design include:

– 1. Color 4. Texture
– 2. Line 5. Light
– 3. Shape 6. Motion
– The elements of design are building
blocks that can be manipulated to
create an effect.
Color
Color is often the
most dramatic
and noticeable
design element.
Colors grab
attention, create
a mood, or affect
how someone
feels.
Line, Shape, Texture, and
Light
Line refers to a one-dimensional mark that
looks as if it were drawn by a pen.
– Can be an actual line drawn by a pen
– Can be a boundary, such as where 2
walls meet or a seems joins 2 pieces of
fabric
– Can be straight, curved, or jagged
– A line also has direction (horizontal,
vertical, or diagonal)
Line, Shape, Texture, and
Light

Shape refers to the

shapes used in design.
– Shapes can be two-
dimensional or three-
dimensional.
– Shape also refers to the
overall outline of an
item or display, which is
often called the
silhouette.
Line, Shape, Texture, and
Light

Texture refers to the

surface quality of materials.
– rough, smooth, fuzzy,
shaggy, soft, hard, etc.
Light is necessary in a
window or display so that
the viewer can see what is
being shown.
Motion
Motion can be an additional
element of design.
Mechanical devices are often
used to move products in the
display.
The most common is a rotating
platform.
Principles of Design
Emphasis
Movement
Balance
Proportion