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http://hitmusicacademy.wordpress.com/2009/07/14/the-path-to-music-business-success-be-the-leader-of-a-tribe/
The Path to Music Business Success: Be the Leader of a Tribe
Best-selling author and marketing guru Seth Godin.Recently I read the transcript of a speech by marketing genius Seth Godin titled “On the Future of theMusic Business.”Click here to read the transcript.The speech inspired me to really think deeply about what it takes to succeed in the future of the music business. So to help you navigate music business 2.0 I took notes of some key ideas from Seth Godin’sspeech and added my own ideas and interpretations to share with you here.Apply these ideas and concepts to your music business and I am confident that they will lead the wayto increasing levels of success in your career:
•
Large numbers of people want to be lead. They want to join a
tribe
. This idea of a
tribe
(a termcreated by Seth Godin)
 
involves
 
finding and connecting like-minded people and leading them toa place they want to go. Show them (the tribe) a path and they will want to follow you.
•
People care about tribal identification – Who sits next to them at concerts and attends other events with their tribe? These are the people they want to feel connected with.
•
Tribal management is the music business model of the future. Make people in the tribedelighted to know each other. These people will trust you to find (or make) music for them onceyou have proven that your tastes are their tastes.
•
The primary job of record labels in the future is to curate for the tribe(s) of artists on the label.By doing so the label brings value to the tribe and to the artists. When you bring them value likethis then the tribe and the artists need you!
•
Tribe leaders are the artists and the labels. Leaders need to make it easy for tribe members tocommunicate with each other and with tribe leaders.
•
Forget about market share and worry about making a tribe (or group of closely related tribes)happy.
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