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Colgate Palmolive - The Precision Toothbrush.pdf

Colgate Palmolive - The Precision Toothbrush.pdf

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Published by Nilima Pisharody
In 1992, Colgate-Palmolive (CP) faced a dilemma regarding the release and positioning of a new
technologically advanced toothbrush – the Precision. Susan Steinberg, Precision product manager, was weighing the option of introducing the new toothbrush to a niche market or to a mainstream market. Both
options had potential benefits and challenges. We analyze the options here
In 1992, Colgate-Palmolive (CP) faced a dilemma regarding the release and positioning of a new
technologically advanced toothbrush – the Precision. Susan Steinberg, Precision product manager, was weighing the option of introducing the new toothbrush to a niche market or to a mainstream market. Both
options had potential benefits and challenges. We analyze the options here

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Categories:Types, Business/Law
Published by: Nilima Pisharody on Nov 06, 2013
Copyright:Attribution Non-commercial
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09/25/2014

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