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STRATEGIC MANAGEMENT

Presentation By:Mohsin Shaikh Rohit Parad Rishabh Soni Vikramsingh Kaintura


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BCG MATRIX
M A R K E T G R O W T H
20
Tech Mahindra

Hotels & Resorts

Financial Services

Automotive 10
Farm Equipments

0 5x 1x

0.1x

RELATIVE MARKET SHARE

GE MODEL
Business Strength
Strong FE Medium
H&R

Weak

Market Attractiveness

High

AM

Medium

TM FS

Low

2w

VALUE CHAIN

VALUE CHAIN
Primary Activity
Inbound Logistics Operations Outbound Logistics Marketing & Sales

Mahindra

Maruti

9 9 8 7

9 8 9 9

Service

CORPORATE LEVEL STRATEGY


To find out which Industry to be In, Enter or Divest

Build Tractor Division (1982)

Buy Satyam Computers (2009) Ally NBA 2010

DIVERSIFICATION

Concentric

Conglomerate

CONCENTRATION
VERTICAL HORIZONTAL

Mahindra Agribusiness Mahindra Tractors


Mahindra Agribusiness Tech Mahindra

Mahindra Satyam

THANK YOU

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