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A Project Re Report Auto Saved) Auto Saved)

A Project Re Report Auto Saved) Auto Saved)

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Published by ARVINDICBM
This project contains the sales and promotion of The Finacial Express ,done in Hyderabad region as for the Summer Inetrship Project
This project contains the sales and promotion of The Finacial Express ,done in Hyderabad region as for the Summer Inetrship Project

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Published by: ARVINDICBM on Aug 06, 2009
Copyright:Attribution Non-commercial

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10/19/2011

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EXECUTIVEEXECUTIVE SUMMARY SUMMARY 
1 |
Page
 
 
EXECUTIVE SUMMARY
The
 Newspaper Industry
is the one of the Industry, which is continuous source of Income for the Industry, but now days the Industry not generating revenues. Now days the market is not doing well because of financial crisis in the Market.Moreover, advancement in technology created a big problem for the print media becausenow people don’t like to spend much time reading the newspaper. They like to surf theInternet and get the news as much as possible with in short span of time.The concerned report
 shows
the effectiveness of sales promotion which is carriedthroughout duration to find out the ways which will help the concerned company inincreasing its revenue.This report is based on some ground
objective
such as
 
to get the knowledge aboutmedia sector and entertainment, Financial Express performance in the market and itsexposure to stock exchange. Moreover, it helps in understanding the Media sector. The needof study arises to view the competitive advantage of financial express based on the four P’s.The most important thing was to know the customer perception about the Newspaper, whichhelps in understanding the customer decision making at the time of subscribing anynewspaper.The
methodology
is based on the both the Primary and secondary data which iscollected through the help of questionnaire, websites and others sources. This involvesconverting raw data to gather and use full information about the topic at hand. It involvestabulation of data using statistical measures from them for developing and calculating theaverage.The different
 strategies
adopted for achieving the concerned targets include:
Meeting the businessmen
Meeting the corporate employees
Meeting personal contacts
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Targeting educational institutions
Random cold calling
Meeting bank employees
 The above report gives viable ideas for the company which if executed well can leadthem to be the number one in Industry. To become the top player, it is essential to increasethe awareness activities and promotional activities.During the course of my project work, I have
 found 
The Financial Express is theleading Business newspaper in Hyderabad city. The competitors of the Financial Express are proving quality of Newspaper in Hyderabad. It is having more circulation in Hyderabad butit is has some distribution channels problem. If we solve that problem it can become themarket leader in business newspaper sectors. At the same time it also has to give moreimportance to designing, editing and marinating good relationship with the customers.It is
recommended 
that the company needs to focus on the followings.
Try to improve the distribution channels.
Try to solve the customer problems and solve as early as possible.
Try to attract and retain the target customers.
Try to feedback and suggestions from customers frequently and implement the rightthings.
Try to improve the customer relations.
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