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marketing.grewal.tif.ch03

marketing.grewal.tif.ch03

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Published by Seftako Seftako
marketing.grewal.tif.ch03
marketing.grewal.tif.ch03

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Categories:Types, Business/Law
Published by: Seftako Seftako on Nov 06, 2013
Copyright:Attribution Non-commercial

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08/02/2014

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Ch03
Student: ___________________________________________________________________________
1.Using profit as the sole guideline for corporate action is the primary purpose of a business. True False
 
2.Short-term profitable decisions can cause firms to lose customers in the long run. True False
 
3.Marketing has been singled out as the root cause of a host of ethical problems in business. True False
 
4.Marketers are frequently singled out for criticism related to ethics, in part because they interact directly with people. True False
 
5.Advertising executives are rated as having higher ethical standards than lawyers. True False
 
6.The process of creating a strong ethical business climate begins with employee acceptance. True False
 
7.Each individual's ethical standards are a product of culture and upbringing. True False
 
8.Merck & Co.--having learned from the Johnson & Johnson Tylenol incident--was quick to respond when the first reports of problems with Vioxx arose. True False
 
9.A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising. True False
 
10.The first "Ethical Norm" in the AMA's code of ethics is "Marketers must do no harm." True False
 
11.Firms with strong ethical climates tend to be more socially responsible. True False
 
12.Ethical issues are likely to arise at each stage of the strategic marketing planning process. True False
 
13.There is often no one right answer to ethical dilemmas. True False
 
14.If a U.S. clothing brand buys from overseas suppliers who manufacture clothing using child labor, this is the supplier's problem, and the U.S. company has no reason to be concerned. True False
 
15.A roofing company agreed to complete a job in one week and collected a 50% deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children's hospital. The roofing company could be considered socially responsible. True False
 
 
16.When a cereal manufacturer announces that due to recent reports about the health benefits of whole grains, it will begin using whole grains in all of its breakfast cereals, the company has integrated ethics into the implementation phase of its marketing strategy. True False
 
17.BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility. True False
 
18.Ethos Water donates two percent of its profits to children in need of clean water. This action demonstrates that Ethos Water is a firm with a strong ethical climate. True False
 
19.Corporate social responsibility refers to the coordinated actions of the federal and many state governments to address the ethical, social and environmental impacts of business operations. True False
 
20.The idea the corporate social responsibility is unnecessary because the goal of any corporation is simply to make a profit has been thoroughly discredited and is no longer supported by economists or business people. True False
 
21.Deceptive advertising and promotion of inferior products are examples of _______________ ethical issues. A. accountingB. marketingC. socialD. financeE. economic
 
22.Unlike other business functions like accounting or finance, people in marketing are often singled out as the root cause of ethical concerns because: A. they are trained in the art of effective persuasive communication.B. they are not considered to be as quantitatively skilled as accounting and finance people.C. they interact directly with consumers.D. the problems that occurred at Enron, Tyco, and WorldCom were caused by marketers.E. doing a good job of marketing requires some degree of unethical behavior.
 
23.Products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of: A. internal, controllable marketing issues.B. issues that don't even need to be discussed in ethical firms.C. marketing issues but not ethical issues.D. marketing ethical issues.E. ethical issues but not marketing issues.
 
24.In a recent Gallup survey, which of the following professionals were rated lowest in ethical standards? A. Car salespeople.B. Lawyers.C. Senators.D. Real estate agents.E. Medical doctors.
 
 
25.Janice was shocked to learn that the real estate company she had just gone to work for did not have a(n) ________________, the starting point for creating a strong ethical climate. A. ethical behavior seminarB. set of ethical valuesC. employment contractD. social responsibility programE. ethical activity bonus
 
26.The Johnson & Johnson Credo acknowledges the company's responsibility to: A. users of its products, its employees, the community, and its stockholders.B. its stockholders first, its managers, its employees, and its suppliers and vendors.C. domestic markets, other countries in the developed world, and finally countries in the developing world.D. users of its products, the researchers who develop the products, regulators, and its stockholders.E. doctors, nurses, insurance companies, and users of its products.
 
27.The Johnson & Johnson Credo: A. was a response to the Tylenol incident.B. proved ineffective when the company needed to act in the Tylenol crisis, which was a clear lesson to other companies to update similar documents.C. was copied by all other pharmaceutical companies.D. offers an extremely detailed description of potential problems for the company.E. has guided the firm since it was written in the 1940s.
 
28.When Johnson & Johnson removed all Tylenol from the shelves after some containers were tampered with, poisoning and killing seven people, the company: A. sacrificed short-term profits for long-term credibility.B. was forced to do so following extensive consumer outcry.C. was ordered to do so by the Food and Drug Administration.D. felt that nothing could stop Tylenol from losing most of its customers.E. developed plans to sell the returned Tylenol bottles in less developed countries.
 
29.Jacqueline was pleased to read a paraphrasing of the "Golden Rule," "Do unto our customers as you would have them do unto you." as part of her new employer's mission statement. Next, Jacqueline expects to find in the firm's employee handbook: A. a summary of recent Supreme Court business ethics cases.B. a statement that she needs to decide how the Golden Rule applies to her job on her own, without any influence from her employer.C. explicit rules governing the firm's transactions.D. a list of employee concerns.E. all of these
 
30.Almost every organization includes values and ethics as part of their mission statement and includes a set of explicit rules in the company's employee handbook. Once the rules are in place there must be: A. a system of controls that rewards appropriate behavior and punishes inappropriate behavior.B. a Web site where employees can vent their frustration over lapses in ethical behavior.C. weekly reminder seminars to enforce guidelines.D. commitment from customers to accept these rules.E. all of these
 
31.Which of the following types of unethical behavior are likely to be observed in marketing environments? A. High pressure sales techniques.B. Deceptive sales tactics.C. Misrepresentation of company data.D. Misleading advertising.E. All of these.
 

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