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MEMO- The Hillary Effect

MEMO- The Hillary Effect

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Published by: Correct The Record on Nov 06, 2013
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11/07/2013

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MEMORANDUM TO: Interested Parties FROM: Isaac Wright, Director
 American Bridge
’s
 Correct the Record DATE: Wednesday November 6, 2013 SUBJECT: The Hillary Effect In Virginia Gubernatorial Race
Media pundits had long argued that the 2013 Virginia Governor’s race was
the
 bellwether on a potential
Clinton campaign, in part because “McAuliffe… brought in the former first lady and her husband… to help close a contest” for the state’s to
p job.
[‘
Virginia governors' race remains tight, closely watched as window into midterm, 2016 contests
,’ FoxNews.com, 
10/30/13] The results are in, and the Hillary effect is clear. As the
white paper “The Hillary Effect: Secretary Clinton Brings Vision, Substance and Muscle to McAuliffe’s
 
Success” outli
nes (below) , Secretary
Clinton’s impact on the Virginia Governor’s race made a
marked difference in the outcome for Democrat Terry McAuliffe. This happened even as the Wall Street
Journal tried to paint the Clintons’ support in a negative light and
 
McAuliffe’s opponent criticized his
campaign
’s connections to Hillary Clinton.
 
[“
The Clinton Show Returns
,” Wall Street Journal editorial, 11/3/13; “Hillary Clinton’s first test,” Politico, 
With Clinton’s help, McAuliffe switched a Southern swing
-
state Governor’s office from Red to Blue. Lar
ry
Sabato argued that the win “‘guarantees’
 
close friend Hillary Clinton ‘a Southern base of operations’
shoul
d she run for president in three years.” [FoxNews.com
] With Clinton’s su
pport, McAuliffe won unmarried women voters by nearly 40 points and unmarried men by nearly 12 points, according to exit polls. Clinton-backed McAuliffe cut the Republican edge among white women nearly in half compared to the last Virginia gubernatorial election and by three points compared to the 2012 presidential election.
 
Secretary Clinton took the case for McAuliffe directly to voters, also laying out her vision for a Washington that works for hardworking Americans. On the campaign trail, she was
greeted with “a hero's welcome” at an event with “long, excited lines snaking outside the venue” just to grab a glimpse of
her. [Reuters, 10/19/13; Washington Post, 10/19/13] 
For more detail of Hillary’s reception on the
campaign trail, see the
document, “The Hillar
y Effect: On The Campaign Trail
 (below). It is worth noting that the same night New Jersey exit polls showed voters preferring Secretary Hillary Clinton to Governor Chris Christie in a potential 2016 Presidential contest 48 to 44. [NBC News, 11/5/13] 
 
The Hillary Effect:
 Secretary Clinton Brings Vision, Substance And Muscle To McAuliffe's Success
Hillary Clinton Brings Vision & Substance to The Campaign Trail
"We cannot let those who do not believe in America's progress hijack this great experiment, and substitute for the
habits of the heart suspicion, hatred, anger, anxiety. That's not as a people who we are.” –
 Hillary Clinton
“Politicians choose scorched
-earth over common ground," she continued. "They operate in what I called the evidence-free-zone, with ideology trumping everything else," she said, before listing the consequences of the shutdown, such as furloughed workers and "children thrown out of Head Start."
 
[CNN  10/19/13 ]  Hillary Clinton Brings Muscle to The Campaign Trail
Secretary Clinton “made a foray back into the thorny world of campaign politics” keynoting a rally for McAuliffe in
Falls Church, Virginia.
[CNN  10/19/13 ] 
“The Clintons have gone to bat in a big way for McAuliffe’s campaign.Hillary did a “big wave” of last minute mailers on behalf of Terry McAuliffe’s campaign. [Politico, 
What The Pundits Said:
“The success or failure of McAuliffe’s campaign is a chance to measure Clinton’s strength and organization … Hillary Clinton’s presidential campaign begins this year in Virginia” –
 Politico, 
 A Wall Street Journal reporter said conservatives view the Virginia gubernatorial election as “American
 
conservatism versus the Clinton Democrats and the Clinton Crowd.” –
 Video, WSJ.com, 
The Wall Street Journal even tried to paint McAuliffe’s connection to the Clintons in a negative light. –
 Wall Street Journal editorial, 11/3/13 But after Hillary Clinton went directly to Virginia voters to campaign for McAuliffe and appeared in what
Politico called a “big wave” of last minute mail on Terry McAuliffe’s behalf… the verdict is in…
 
The Hillary Effect
Clinton-backed McAuliffe won 48-46, switching a Southern swing-
state Governor’s office from Red to Blue.
 According to exit polls, Clinton-backed McAuliffe won unmarried women voters by nearly 40 points and unmarried men by nearly 12 points. According to exit polls, Clinton-backed McAuliffe cut the Republican edge among white women nearly in half compared to the last Virginia gubernatorial election and by three points compared to the 2012 presidential election. Clinton-
backed McAuliffe’s victory was the first time in
nearly 40-
years an incumbent president’s party won the Virginia governor’s race.
 According to exit polls, Clinton-backed McAuliffe out-performed the last Democratic gubernatorial nominee in Virginia by eight points among men and five points among women.

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