CARAT MEDIA WEEKLY NEWSLETTER

No. 712

 Media Report
2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2013

2013
(QE)

1.58%0.89
3C

QE6

&()

2011-2013()

90

7.37

(2013/10/31)
(a)

13-Sep

13-Aug

13-Jul

13-Jun

13-May

(a)

60

106

102
100

13-Apr

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1 13Q2 13Q3

70

13-Mar

1.58

13-Feb

1.62

76.5

12-Dec

-0.12

0.73

2.49

12-Nov

0.59

104.05

104

12-Oct

3.53
1.21

80

3.97

12-Sep

4.56

13-Jan

: %

98

(2013/10/07) Note:
201312011
1002011
(2013/09/27)

2013

2013343

2004-2013

40,179

36,221

34,853

36,406 37,088
33,189 32,423

34,061 34,267

30,132

20.8%

0.6%

0.6%

-3.8%

-9.9%

4.5%2013

-4.8% -2.3%

2004

2005

2006

2007

2008

1.9%
-7.1%

2009

-8.2%

2010

2011

2012

2013

2012/2013
2012

3,714
3,878

3.9%
3,279
3,157

3,695

4,040

2.1%

4,029
4,027

0.06%

3,883
3,882

0.05%

4,009
3,974

3,865
3,698 4.5%

0.9%

3,796
3,712

2.3%

-3.0%

-4.2%

3,918

3,773

2013

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013 0.090/ 0.052/ 0.275/ 0.435/ 0.300/ ()1.0

2013

20135%
9.2%23
46.1%

2.4
0.41.3
2013

2012/2013

5.0 %

3,000
3,150

8.2%
15,186

6,805

3,835
3,760
2,563
2,671

5.1 %
15,957

6.9%

(7.8%)

9.2%

(8.8%)

(7.5%)

- 8.3 %
6,243

11.0%

(11.3%)

-2.0 %

-8.3 %
2,351
5.1 %
2,806

+: 55.8
(53.4 %)

2012

18.2%

(20.0%)

2013

46.6%

(44.6%)

2012
AIS (Advertisement Information Service)

2013

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2013

4,694.6
13.7%
2,739.3
8.0%
2,516.6
7.3%
2,465.9
7.2%
1,857.8
5.4%
1,855.3
5.4%
1,723.6
5.0%
1,680.7
4.9%
1,574.4
4.6%
1,304.3
3.8%
1,286.6
3.8%
1,270.2
3.7%
1,238.8
3.6%
1,232.1
3.6%
1,191.3
3.5%
1,104.9
3.2%
966.9
2.8%
840.2
2.5%
820.5
2.4%
705.9
2.1%
22,412.5
65.4%
33,069.8
96.5%
34,266.9
100%

17.2%
7.0%
0.4%
-2.0%
-4.3%
-13.1%
3.4%
-8.9%
-8.4%
16.7%
5.7%
-5.8%
9.6%
-15.5%
10.5%
-4.6%
-18.3%
3.9%
5.5%
-20.1%
1.8%
0.0%
0.6%

2012

4,007.4
11.8%
2,560.3
7.5%
2,507.4
7.4%
2,515.9
7.4%
1,941.4
5.7%
2,135.7
6.3%
1,667.4
4.9%
1,845.1
5.4%
1,719.1
5.0%
1,117.5
3.3%
1,217.1
3.6%
1,349.1
4.0%
1,129.9
3.3%
1,457.7
4.3%
1,078.0
3.2%
1,157.6
3.4%
1,183.1
3.5%
808.8
2.4%
777.9
2.3%
883.7
2.6%
22,017.1
64.6%
33,060.0
97.1%
34,060.7
100%

1
2
4
3
6
5
9
7
8
16
12
11
15
10
17
14
13
19
20
18
-

//201377.7%201277.3%
AIS (Advertisement Information Service)

2013

201365.4%17.2%
16.7%(-13.1%)

789QE

20135

22012

1120(10.5%)(-15.5%)
(-18.3%)(-20.1%)

(/)()
20135

2012

2013

4
/
5

10

11

12

13

14

15

16

17

18
()
19
()
20
Top 20

2013

3,880.2
11.3%
1,240.1
3.6%
873.3
2.5%
759.9
2.2%
651.5
1.9%
575.8
1.7%
538.2
1.6%
505.1
1.5%
500.4
1.5%
447.0
1.3%
446.5
1.3%
438.1
1.3%
432.3
1.3%
424.9
1.2%
424.3
1.2%
381.4
1.1%
368.9
1.1%
363.4
1.1%
362.9
1.1%
334.6
1.0%
13,948.9
40.7%
34,266.9
100%

20.9%
10.8%
-11.4%
-11.3%
25.0%
-1.9%
16.6%
-3.4%
-23.7%
11.1%
8.5%
-4.0%
13.5%
58.8%
6.3%
22.3%
-6.3%
-20.5%
5.3%
-6.2%
6.5%
0.6%

2012

3,208.7
9.4%
1,119.6
3.3%
985.4
2.9%
856.5
2.5%
521.0
1.5%
587.2
1.7%
461.6
1.4%
523.2
1.5%
655.9
1.9%
402.5
1.2%
411.6
1.2%
456.3
1.3%
380.9
1.1%
267.6
0.8%
399.3
1.2%
312.0
0.9%
393.8
1.2%
456.9
1.3%
344.8
1.0%
356.9
1.0%
13,101.6
38.5%
34,060.7
100%

AIS (Advertisement Information Service)

1
2
3
4
8
6
9
7
5
13
12
11
16
28
14
22
15
10
19
18
-

2013

2013(20.9%)
/(25.0%)(58.8%)(22.3%)

/
20122
3

1
9
2012

(300
480)

(-11.4%)(-11.3%)1
/(-23.7%)(-20.5%)2

2013

2013

20135.1%

12

2012/2013

1,000
800

15.6%

2012

-6.6%

600

2012/2013

2013

0.9

15.8% -3.6%
12.0%

5.0

7.6%

400

-9.7%
18.9%
-1.6% 7.8%

200

14.9
6.7

7.1

-7.6

8.2

4.7

13.7

2012

2013

11.1

1,000

2,000

3,000

4,000

5,000

6,000

7,000

AIS (Advertisement Information Service)

2013

20138.3%
8.4%
2

628.3%

(-7.7%)
1

3,000

8.4%

2012/2013

2,500

2012

2,000
1,500

-20.5%

1,000
500
0

-20.1%

-18.9%

3C

-14.3%

2013

-16.8% -15.3% -22.7%

-12.0%
-5.4%

2013

409.3

233. 0

5, 600. 7

6,243.0

89. 7% -7. 7%
6.6%

-0.4%

3. 7% -28. 3%
-8.3%

2012

6, 068. 9

89. 2% 1

411.0

6.0%

324. 7

4. 8%

6,804.6

- (9)

- (2)
- (1)
AIS (Advertisement Information Service)

2013

67.8%/
20132.0%

350

2012/2013

2.6%

300

2012

2013

67.8%

250

0.9%

200

31.4%

150

-28.9%

-2.2%

100

1.0%

0.9% -0.3%

4.0%

50
0

2013

1, 018. 1

27. 1%

7. 6%

950.4

25.3%

666.4

2012

946. 3

24. 7%

-6.4%

1,014.9

26.5%

17.7%

-3.7%

691.9

18.0%

261.5

7.0%

0.2%

261.1

6.8%

210.5

5.6%

-2.9%

216.9

5.7%

205.4

-5.9%

218.2

5.7%

160.7

4.3%

5.4%

152.4

4.0%

118. 3

3. 1%

-22. 3%

152. 2

4. 0%

54. 9

1. 5%

6. 2%

51. 7

1. 3%

10

10

53. 3

1. 4%

-23. 7%

69. 8

1. 8%

11

37.6

1.0%

2.2%

36.8

1.0%

11

12

22.7

0.6%

-2.5%

23.3

0.6%

12

3,759.8

5.5%

-2.0%

3,835.5

AIS (Advertisement Information Service)

2013

2013

8.3%5
1
12.2%

/1
/

2012/2013

600
500

54.8%

2012

2013

2013

2012

1 ,0 8 0 .7

4 6 .0 %

-9 .9 %

1 ,1 9 9 .9

4 6 .8 %

400

1 ,0 2 4 .3

4 3 .6 %

-5 .5 %

1 ,0 8 3 .6

4 2 .3 %

300

2 4 5 .9

1 0 .5 %

-1 2 .2 %

2 8 0 .0

1 0 .9 %

-19.2%
-12.5%
12.1%

200
100
0

-18.1%

-19.0%
-8.5% -23.2% 0.3% -23.8%

2,350.9

-8.3%

2,563.4

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- (2)NEWS 98
AIS (Advertisement Information Service)

2013

20135.1%
//
15.8%

5.4%7
/

24.1%

32.3%

2013

117.9 54.9%

2013

-15.8%
603

24.1%
395

507

325

32.3%
187

28

141

31.7 86.3%

22.4 23.8%

4.0

87.2 341.2%

37.6 -23.9%

26.7 1380.9%

11.2 41.9%

2.5

78.3 93.1%

28.1 -21.5%

24.6 63.5%

10.6 148.5%

1.8

64.1 40.7%

27.9 -44.2%

15.4 131.4%

8.9 370.3%

1.4

53.5 162.8%

21.9 -26.3%

13.7 492.6%

7.8 NA

1.1

52.1 1036.7%

21.5 -46.4%

13.1 -40.1%

7.4 -36.6%

1.1

49.8 -26.3%

19.7 4.0%

11.7 NA

6.9 354.3%

1.0

46.3 -20.7%

18.1 32.1%

11.1 NA

6.4 308.7%

0.9

43.3 38.2%

14.3 108.7%

9.6 155.4%

6.3 -42.5%

0.9

10

41.6 -30.4%

14.2 -60.2%

9.5 -59.0%

5.5 -5.3%

63.3%

42.3%

39.1%

2012

1,601

Top 10

144.4 27.5%

2012/2013
5.4%
1,688

50.0%

53.9%

(2013)
AIS (Advertisement Information Service)

0.9

QE

1.58%82013

20133430.6%

2013
0.6%

2013

QE

2013

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2013

30CareerCHEERSMoneySMART

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2013(*)GLAFASHION QUEENLonely Planet7 LOHAS
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(***)(2012/10)2535(2012/11)JASMINE(2013/01)(2013/03)me!(2013/05

(Carat)
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(Posterscope)(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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