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An example plan for marketing an NGO website and drive donations

An example plan for marketing an NGO website and drive donations

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A small report made by me to increase the web interaction and drive donations to increase revenue of an NGO by name Greenpeace, India. This aims at increasing the web presence of the company
A small report made by me to increase the web interaction and drive donations to increase revenue of an NGO by name Greenpeace, India. This aims at increasing the web presence of the company

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Published by: Santosh Lakshman ( Lucky Murari ) on Aug 07, 2009
Copyright:Attribution Non-commercial

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09/02/2012

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The Plan
Greenpeace India
 
Santosh Lakshman a.k.a LuckyMurari
 
http://eurekatips.comhttp://myownfriends.blogspot.com
 
1. Abstract
 
This document
aims to create a plan to improve the user activity and the social
media buzz and in turn improve the percentage of cyberactivists willing to donate
to the organization.
 
2. Objectives
 
a.Creating an active user community who help in creating the public pressure to
win the campaigns.
 
b. Increasing the amount of financial support to the organization received viacyberactivists
.
c.
Try to get the cyberactivists emotionall
y attached to the organization and helpin the functioning and spreading the word
.
3.
Classifications:
 
The following images illustrate the simple classification of different aspects.
 
3.1 User Classification:
 
Cyber
-
Activists/Users are classified as in
the following image. Every cyber
-
activist will fall into atleast one division but may also fall into multiple divisions.
 
 
3.2 Work classification:
 
The work
to be done by the team is
broadly classified as in the following picture:
 
4.
Working:
 
The work
 
is classified as two types
work done by the team and work done bythe cyberactivists. The team works in such a way as to
push the cyber
-
activistsinto performing their functions and in acquisition on new cyberactivists. The
cyber-
activists help in growth of the cyber presence of the organization.
 
4.1 Works
 
by Team:
 
The work
s by team has been broadly divided as shown in the previous image. A
detailed explanation and directives have been explained in here:
 
4.1.1
 
Websites:
 
All the web properties can be
b
roadly
classified into two:
 
1.
 
Central Site
 
2.
 
Landing Pages
 
Central Site: 
The central site should be redesigned in such a way that it possesses thefollowing qualities:
 
Focus on Usability and should be fast loading
Regularly Updated
 

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