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SEGMENTATION MODEL OF COCA-COLA - AMIT KRISHNA

SEGMENTATION MODEL OF COCA-COLA - AMIT KRISHNA

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Published by amit-1
THIS IS MY SUMMER-INTERNSHIP PROJECT IN COCA-COLA, PATNA.
FROM-AMIT KRISHNA
E Mail:-akrishna1234@rediffmail.com
THIS IS MY SUMMER-INTERNSHIP PROJECT IN COCA-COLA, PATNA.
FROM-AMIT KRISHNA
E Mail:-akrishna1234@rediffmail.com

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Categories:Types, Brochures
Published by: amit-1 on Aug 07, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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HINDUSTAN COCA-COLA BEVERAGES PRIVATELIMITED
PROJECT REPORT
 
ON
 
EVALUATION AND ANALYSIS OFSEGEMENTATION MODEL OF RED (Right Execution Daily)
A report submitted towards the partial fulfillment of the requirements of the twoyears full-time PGP+ MBA (Marketing)Submitted by:
AMIT KRISHNA
PGP+MBA (Marketing)
 
Session :( 2008-2010)
 
MOUNT CARMEL BUSINESS SCHOOL, N.DELHI
 
 
ACKNOWLEDGEMENT
I wish to express our gratitude to
 
Hindustan Coca-Cola Beverages PrivateLimited
,
management for giving us an opportunity to be a part of their esteemorganization and enhance my knowledge by granting permission to do our summertraining project under their guidance.
 
I am grateful to Mr. Subir Chatterji (Marketing Manager), Mr.Supratho Acharya (Area Sales Manager), Raman Singh & Rajesh Ranjan (SalesExecutive) my guide, for his invaluable guidance and cooperation during thecourse of the project. He provided me with his assistance and support wheneverneeded that has been instrumental in completion of this project.The learning during the project was immense& invaluable. My work basically included the study of various ways fordeveloping marketing strategies for the company. The present report is anamalgamation of my thoughts and my efforts to study the various ways of developing the marketing strategies for the company. Further a detailed study hasbeen done in order to suggest the company the feasible strategies that wouldenhance its market share.
AMIT KRISHNA
SUMMER TRAINEE
 
 
PREFACE
The summer training programs are designed to give the practical knowledge of corporate world. Training is usually meant for such vocations where advancedtheoretical knowledge is to be backed up by practical experience on the job and itis because of this reason that summer training programs are designed. So, that thefuture manger must be ready to take the future responsibilities.It was exactly in this context that I was privileged enough to join coca cola- one of the biggest brand in beverages in the world.I achieved lots of experience and confidence over the past eight week which willhelp me to take the future responsibility on my shoulder.During this period, I was given to find out the
“Evaluation and analysis of segmentation model of coca cola”
. In the training program I had tried my levelbest to arrange the work in systematic and chronological way.This endeavor work shall provide the coca cola marketing department, an ideaabout market condition. Therefore it hoped with all sincerity that this work shall beof definite use to the organization.

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