I wish to express our gratitude to
Hindustan Coca-Cola Beverages PrivateLimited
management for giving us an opportunity to be a part of their esteemorganization and enhance my knowledge by granting permission to do our summertraining project under their guidance.
I am grateful to Mr. Subir Chatterji (Marketing Manager), Mr.Supratho Acharya (Area Sales Manager), Raman Singh & Rajesh Ranjan (SalesExecutive) my guide, for his invaluable guidance and cooperation during thecourse of the project. He provided me with his assistance and support wheneverneeded that has been instrumental in completion of this project.The learning during the project was immense& invaluable. My work basically included the study of various ways fordeveloping marketing strategies for the company. The present report is anamalgamation of my thoughts and my efforts to study the various ways of developing the marketing strategies for the company. Further a detailed study hasbeen done in order to suggest the company the feasible strategies that wouldenhance its market share.