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Videocon Television Project Report

Videocon Television Project Report

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Published by ashok kumar
marketing project......
marketing project......

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Published by: ashok kumar on Aug 07, 2009
Copyright:Attribution Non-commercial No-derivs

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08/10/2013

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RAMAIAHINSTITUTEOFMANAGEMENTSTUDIES
 1
INTRODUCITON:
Every business organization that comes into contact with the customer develops a perception in the mind of the customer. Today, in thiscompetitive world every organization needs to know the perception inthe mind of the customers. In order to gain mind share or heart shareof customers along with the market share is the main lookout for theorganizations. Especially in consumer electronics sector, where the products are more or less same, the only way to leave positive impacton customer’s mind and to gain competitive advantage is providing best possible services to the customers.Introduction part of this report is classified into two different sections.
1.
 
Problem Statement
The principle cause behind this project is to know that to whatlevel customers are enjoying and aware of videocon TV offered by the company and what further improvement can be done infuture in this area so as to get brand awareness.2.
Objective
 
To have an overview of videocon.
 
To know the reputation of videocon T.V. in the market.
 
How the consumer preference towards the brand videocon.
 
The main objective how to increase the reputation of videocon brand in the market.
 
To understand its competitors in business.
 
How videocon will create a good image in the market.
 
To understand the 4 Ps used by the videocon in business
 
 
RAMAIAHINSTITUTEOFMANAGEMENTSTUDIES
 2
CHAPTER-1
STUDY OTHE INDUSTRY 
 
 
RAMAIAHINSTITUTEOFMANAGEMENTSTUDIES
 3
INDUSTRY SCENARIO
Before the liberalization of the Indian economy, only a few companies likeKelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after theliberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwacame into the picture. Today, these players control the major share of the consumer durables market.Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growingvery fast because of rise in living standards, easy access to consumer finance, andwide range of choice, as many foreign players are entering in the market.Consumer durables are the products whose life expectancy is at least 3 years. These products are hard goods that cannot be used up at once.
Consumer durables Sector can be classified as follows:
 1.
Consumer Electronics
includes VCD/DVD, home theatre, music players, color televisions (CTVs), cameras, camcorders, portable audio, Hi-Fi, etc.2.
White Goods
include dishwashers, air conditioners, water heaters, washingmachines, refrigerators, vacuum cleaners, kitchen appliances, non-kitchen appliances,microwaves, built-in appliances, tumble dryer, personal care products, etc.3.
Moulded Luggage
includes plastics.4.
Clocks and Watches
 5.
Mobile Phones

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