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chotukool

chotukool

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Published by Yash Agarwal
godrej breakthrough innovation
godrej breakthrough innovation

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Published by: Yash Agarwal on Nov 08, 2013
Copyright:Attribution Non-commercial

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10/09/2014

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Chotukool
 
Chotukool is a small cooling device that almost works like a refrigerator.
It has been developed by Godrej & Boyce Ltd.
Evolved from the idea of Disruptive Innovation.
Launched on 14
th
 oct, 2010 in Goa and Maharashtra.
 
80% of the rural families in India do not own a refrigerator.
Problem of electricity shedding & low income hinders rural families to own a refrigerator.
Portable and handy chotukool targets these people.
 
Features
2 variants: 43 litres, 30 litres
Works on electronic chip, no compressor or refrigirant.
Can work on invertor or battery.
High-end insulation to keep stuff cool for 2-3 hours during power cuts.
Plastic body (rust free)
Weighs around 7.8kg(30 ltr) 8.9kg(43 ltr)

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