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Blogsand the economics ofreciprocal (in)attention
Alexia Gaudeul,ChiaraPeroniandLaurence Mathieu.
April 21st 2009, Conference of the Royal Economic Society
 
Outline of the presentation
1.Blogs, context and motivations.2.Objectives of the research3.The norm of reciprocity4.The dataset: Livejournalfriendship patterns.5.Empirical Analysis.6.Conclusion and further research.
 
Context of the paper
Growth in participation in Internet-mediated non-monetary participative processes
Social networking, open source software, wikis, social newswebsites such as diggor reddit, etc...
Particularly important for companies that managecommunities of self-motivated individuals.
eBay, Amazon, Google, Microsoft, Facebook.
Also important for media, culture, journalism...
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