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Retail Selling Techniques

Retail Selling Techniques

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Published by Mukul Bhartiya

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Published by: Mukul Bhartiya on Aug 08, 2009
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05/31/2013

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RETAIL SELLINGRETAIL SELLINGTECHNIQUES AND SKILLSTECHNIQUES AND SKILLS
 
Some Basic Facts………Some Basic Facts………
 
Customer is the KING.Customer is the KING.If an organization cannot at least meet its customers' expectations itIf an organization cannot at least meet its customers' expectations itwill struggle.will struggle.Customers normally become delighted when a supplier under-Customers normally become delighted when a supplier under-promises and over-delivers. To over-promise and under-deliver is apromises and over-delivers. To over-promise and under-deliver is arecipe for customers to become very dissatisfied.recipe for customers to become very dissatisfied.
Rule No 1
-You cannotassume that you knowwhat a customer'sexpectations are ... Youmust ask.
Rule No 2
-Customer expectations willconstantly change sothey must be determinedon an on-going basis.

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there is a shortage of books written for the Indian Retailing evironment.
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