The paper illustrates the changes, trends & future prospects occurring in the retailindustry. Retailing is becoming a buzzword in the current market scenario. It is undergoing a seachange with the emergence of new topologies like hypermarkets, supermarkets, superstores,malls, e-retailing & others. The gradual shift in the demographics of the Indian customers givesan opportunity to the retailers to showcase their energy and charisma. The ever increasing per capita income & the growing purchasing power give a wider room to the consumers in terms of availability, convenience, experience & choice. There is beeline of the retail chains who want tocatch hold of the customer’s share of voice and mind &the technology is playing an importantrole in bridging the gap between the customer expectation and the delivery mechanism of theretail chain. The article focuses on the scanning of the external environment for the retailindustry & gives a picture of various threats & opportunities in the competitive retail market.The emergence of retail marketing is creating an ecosystem where the big as well as small players can complement each other & create opportunities for a major chunk of skilled labor thatcan greatly contribute to our booming economy. The debatable issue of survival of unorganized(kirana stores) sector has been resolved by the report of Icrier, the premier research body whichsuggests that due to supply crunch in the market, both the organized & unorganized players canwork hand in hand to feed the ever demanding & impulsive customer to cope up with thedemand-supply mismatch. The focus is on the entry of the big organized retail chains beingowned by big Indian corporate houses like Reliance, Bharti & Aditya Birla group on one hand &the big giants like Wal-Mart, Tesco& Carrefour on the other hand, who has shown keen interestin the strong unorganized sector being dominated by local kiranawala & baniyawala.
topologies, ecosystem, Icrier, impulsive customer, kiranawala