Emerging Technology Plan Susan Kelly
Often these students can’t come to the American Corner because they have classes and meetings during the hours
of operation. Moreover, they may not feel they be
long at a different campus and thus won’t visit the American
Corner. Business people, scientists and doctors work when the center is open. These professionals have access to computers at work if not at home. YouTube is a good way to reach these influential Indonesians.
Social Media in Indonesia
While a small proportion of Indonesians use cell phones to connect to the internet (Pew, 2012), most offices and universities do have internet. Starbucks and restaurants offer wifi and have computers with internet access. Most high schools lack electricity and computers, but university libraries and technology departments do provide computer use. Our mission is to reach out to leaders, business people and tertiary students to enhance their understanding of the U.S. The embassy in Jakarta does maintain a Facebook page with over 593,000 likes and frequent posts in Bahasa Indonesia
. However Facebook can’
t provide long or detailed messages. By offering more information visually, we can tell our story better.
Why YouTube Makes Sense
YouTube is a fitting medium for this outreach.
The books in our American Corner don’t circulate so their impact
is limited to patrons near campus. Often viewing a video on a phone or computer can be a social activity here
while reading isn’t.
Furthermore, YouTube videos can be created simply. As Paula Webb points out YouTube provides an opportunity to connect with distance learners and communicated to a mass audience with minimal effort (2011).
To start we should concentrate on a manageable range of topics. I envision three types of videos in the beginning: 1.
Interviews with Indonesians who have returned from American Exchange programs or with Americans living in Indonesia. 2.
American Corner programming (e.g. a presentation on how to apply to the Fulbright program, how our
elections work, what it’s like to attend college in the U.S., how different holidays are celebrated) with a
short introduction. 3.
Educational videos that teach information/social media literacy, English language or American culture. Ideas include: lessons on using credible sources, academic honesty, poetry readings, tips for better computer skills, cooking, and cultural exchange. For videos on using databases, we should be able to ask
for permission to add subtitles to the vendors’
existing tutorial videos and then place them within our channel. For inclusion on our channel, videos should: 1.
Have subtitles. Whether the speaking is in English or Bahasa, the video should speak to both speakers of Bahasa or English. We want to promote understanding and goodwill to Indonesians who may not have advanced English skills. (Also, by featuring Bahasa in much of our content we will serve Malay speakers as the languages are so similar.)