Description

Global Retail Brands 2009
Each year our study of the world’s most
valuable brands has generated increasing
amounts of interest from the broad collection
of companies and practitioners associated
with brands. We have enjoyed leading the
discussion and joining debates to help
organizations recognize, appreciate and
grow the value of their brands.
This issue is a further progression of
our annual report. It continues to
focus on our pre-eminent Best Global
Brands study but is now expanded to
share the lessons from these leading
brands to enable us to give you more
practical advice within the opportunities
and challenges of today’s market.
We’ve also updated our website,
www.interbrand.com, to offer broader
and deeper perspectives on creating
and managing the value of brands.
We hope you continue to find our
perspective on brands to be helpful,
stimulating and provocative.
My thanks go out to my friends and
colleagues who have contributed to
this magazine, particularly Nancy Koehn,
Professor of Business Administration
at Harvard Business School, whose work
we are delighted to have as a contribution
in this edition.