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Social Media in Marketing

Marketing Plan for Social Media (assignment 5)

Alina Arshavska Pobba12 10.11.2013

Table of the contents


1 ntrod!ction..................................................................................1 2 "hat is Social Media Strateg#$.....................................................2 3 %he ma&or ste's to create a s!ccesf!l Social Media Strateg#......3 ( )oncl!sion....................................................................................* +ibliogra'h#....................................................................................,

1 Introduction
n this re'ort it is going to be described ho- to b!ild a s!ccessf!l social media strateg# for a com'an#. t is going to be incl!ded in this re'ort the ma&or ti's for b!ilding the strateg#. .irst of all/ it is im'ortant to fig!re o!t -hat is social media strateg#/ for -hich '!r'oses it is being !sed b# the com'anies. %he second 'art of the re'ort describes the ste's for b!ilding this strateg# and ho- it -orks on 'ractice. Steps: 0efining a goal .inding a ke# a!dience )hoosing a Social 1et-ork 2SP 3ditorial )alendar S'ace for the c!stomers )hannel4s Plan

2 What is Social Media Strategy?


Social Media Strateg# is a term !sed for the e5'lanation of com'an#4s actions according to the 'romotion -ithin the social net-orks. +asicall#/ SMS (Social Media Strateg#) is a 'lan of marketing tools for the 'romotion. %he ma&or ste's of this strateg# are defining the goals/ indentif#ing the ke# a!dience/ finding o!t -hoch social net-orks are the most 'o'!lar among the 'eo'le ('otential c!stomers)/ creating a editorial calender/ making a !ni6!e selling 'ro'osition (it means to make a clear com'rehension of -h# a certain com'an# differs and 7-ins8 from other com'anies). 9ne of the main goal to create a Social Media Strateg# is to make a foc!s on the benefits of a certain com'an#/ to 'romote it and sho- the best sides. :o-ever/ all the above mentioned tools sho!ld be incl!ded and anal#sed.

3 The ma or steps to create a succesful Social Media Strategy


.irst of all/ it is im'ortant to define a goal -hich com'an# -ants to achieve according to their needs. t is highl# im'ortant for the com'an# to find their foc!s. t can be b!ilding a brand name/ to 'rovide the best c!stomer service com'aring to other com'anies/ to generate leads/ to make tr!stf!l relationshi's bet-een the com'an# and their c!stomer. "hen defining a goal it is im'ortant to take into the consideration other facts. %he second b!t the least ste' is to define a ke# a!dience. )om'an# has to have a clear and concrete !nderstanding of to -hom the# are sending a message/ -hich 'eo'le the# -ant to 7reach8 -ith their Social Media Strateg#. %he ma&or criteria have to be taken into consideration are; < Age (is the com'an# doing it for middle age generation/ or for #o!ng 'eo'le/ or for old 'eo'le = the strateg# highl# de'ends on this criteria beca!se the 'erce'tion of a 'rod!ct or service offers a com'an# ma# var# according to the age gro!'s) < >ender (a com'an# cannot sell mascara to men and shaving gel to -oman/ to -hom is mentioned and made the 'rod!ct or service$) < 9cc!'ation (of co!rse occ!'ation makes a lot of sense -hen creating a Social Media Strateg#/ here is the same sit!ation as in gender criteria = do 'eo'le need com'an#4s 'rod!ct or service) < < < ?ocation nterests 9ther criteria might a''ear as -ell according to a certain 'rod!ct or service
3

After defining a ke# a!dience it is im'ortant to fig!re o!t -hich social net-orks are the most !sed b# 'eo'le and 'o'!lar. :ere is the list of the most 'o'!lar social net-orks; < < < < < < .acebook %-itter ?inked n Pinterest >oogle@ Ao!%!be

A com'an# has to choose -hich social net-orks s!it better. .or e5am'le/ Ao!%!be can be !sed for the vis!al 'romotion and .acebook for the informing c!stomers abo!t ne-s in te5t form. As it -as mentioned before 2ni6!e Selling Pro'osition (2SP) is a term or action for the Social Media Strateg# to give an !nderstanding to c!stomers ho- the com'an# differs from others. "h# its offer is more val!able/ more advantageo!s/ better from other offers c!stomers might receive. )onvincing c!stomers that #o! are the best in the marketing is a ver# im'ortant stage in creating Social Media Strateg#. t ma# contain ke# 'hrases -hich describe a certain com'an# from an angle of 'rofitabilit# and s!ccess. 3ditorial calendar is also a good stage for the Social Media Strateg#. t hel's to g!ide c!stomers in com'an#4s social net-orking life. %his calendar ma# contain monthl# themes had been disc!ssed in order to make for c!stomers an easier access to the data. t has to contain dates according to the content a com'an# !'load on the social net-orks.

9f co!rse/ it is im'ortant to give a s'ace for the c!stomers and create a 'lace for them to receive the feedback. t -ill hel' the com'an# to revise the strateg# in the f!t!re and im'rove it. A com'an# has to set a vision that it cares abo!t the o'inions of its c!stomers. t is also im'ortant to create a channel 'lan. "hat a com'an# is going to 'ost on their social media net-ork s'ace/ ho- often/ -ho is going to take are abo!t this. t is im'ortant to make a channel visible for the !sers so that the# can follo- the !'dates.

! "onclusion
%here are man# different as'ects -hich are needed to be taken into consideration -hen creating a Social Media Strateg#. A com'an# cannot make a s!ccessf!l strateg# -itho!t taking care of all the stages. Setting a goal and achieving it = is the most im'ortant iss!e in this case. 9nce again = defining a goal/ ke# a!dience creating a calendar and 2SP/ channel 'lan = are those criteria -hich have to be incl!ded into a Social Media Strateg#.

#ibliography
htt';BB---.convinceandconvert.comBsocial<media<strateg#Bsocial< media<strateg#<in<C<ste'sB htt';BB---.socialmediae5aminer.comBtagBsocial<media<strateg#B

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