Professional Documents
Culture Documents
1 Introduction
n this re'ort it is going to be described ho- to b!ild a s!ccessf!l social media strateg# for a com'an#. t is going to be incl!ded in this re'ort the ma&or ti's for b!ilding the strateg#. .irst of all/ it is im'ortant to fig!re o!t -hat is social media strateg#/ for -hich '!r'oses it is being !sed b# the com'anies. %he second 'art of the re'ort describes the ste's for b!ilding this strateg# and ho- it -orks on 'ractice. Steps: 0efining a goal .inding a ke# a!dience )hoosing a Social 1et-ork 2SP 3ditorial )alendar S'ace for the c!stomers )hannel4s Plan
After defining a ke# a!dience it is im'ortant to fig!re o!t -hich social net-orks are the most !sed b# 'eo'le and 'o'!lar. :ere is the list of the most 'o'!lar social net-orks; < < < < < < .acebook %-itter ?inked n Pinterest >oogle@ Ao!%!be
A com'an# has to choose -hich social net-orks s!it better. .or e5am'le/ Ao!%!be can be !sed for the vis!al 'romotion and .acebook for the informing c!stomers abo!t ne-s in te5t form. As it -as mentioned before 2ni6!e Selling Pro'osition (2SP) is a term or action for the Social Media Strateg# to give an !nderstanding to c!stomers ho- the com'an# differs from others. "h# its offer is more val!able/ more advantageo!s/ better from other offers c!stomers might receive. )onvincing c!stomers that #o! are the best in the marketing is a ver# im'ortant stage in creating Social Media Strateg#. t ma# contain ke# 'hrases -hich describe a certain com'an# from an angle of 'rofitabilit# and s!ccess. 3ditorial calendar is also a good stage for the Social Media Strateg#. t hel's to g!ide c!stomers in com'an#4s social net-orking life. %his calendar ma# contain monthl# themes had been disc!ssed in order to make for c!stomers an easier access to the data. t has to contain dates according to the content a com'an# !'load on the social net-orks.
9f co!rse/ it is im'ortant to give a s'ace for the c!stomers and create a 'lace for them to receive the feedback. t -ill hel' the com'an# to revise the strateg# in the f!t!re and im'rove it. A com'an# has to set a vision that it cares abo!t the o'inions of its c!stomers. t is also im'ortant to create a channel 'lan. "hat a com'an# is going to 'ost on their social media net-ork s'ace/ ho- often/ -ho is going to take are abo!t this. t is im'ortant to make a channel visible for the !sers so that the# can follo- the !'dates.
! "onclusion
%here are man# different as'ects -hich are needed to be taken into consideration -hen creating a Social Media Strateg#. A com'an# cannot make a s!ccessf!l strateg# -itho!t taking care of all the stages. Setting a goal and achieving it = is the most im'ortant iss!e in this case. 9nce again = defining a goal/ ke# a!dience creating a calendar and 2SP/ channel 'lan = are those criteria -hich have to be incl!ded into a Social Media Strateg#.
#ibliography
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