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Analyzing Industry Structure.ppt

Analyzing Industry Structure.ppt

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Published by Avinash George
presentation on analysis of industry structure
presentation on analysis of industry structure

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Published by: Avinash George on Nov 11, 2013
Copyright:Attribution Non-commercial


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 Analyzing Industry and competition
It is an important variable in ETOP
Helps the firm to know
 industry attractiveness
 firms competitive position within the industry . Help the firm to identify & build its competitive advantage
Frame work for analyzing industry
General features /basic condition of industry.
Industry environment
Industry structure
Industry attractiveness
Industry performance
Industry practices
Emerging trends / future of industry.
General features
Size of the industry
Product categories
Sub categories

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