Meeting Date: November 13, 2013 Page 2 Agenda Item VI. B.
The Community Design Element of the Lakeport General Plan addresses commercial signage and includes a policy (Policy CD 7.6, Pg. V-
16) intended to “facilitate the installation of attractive and functional signs.” This policy also includes a related program
(Program CD 7.6-a) recommending that an updated sign ordinance address the quality of signage, prohibited signage and temporary signage. Regarding prohibited signage, the General Plan (Pg. V-
17) states “promotional banners, balloons or similar promotional
devices should not be allowed, except when used on a temporary basis to celebrate a specific event approved by the C
ity.” Our existing sign regulations, including Planning
Commission Resolution No. 54, address the display of temporary signs and establish a time limit. Community Development Department staff canvassed the City in early November and logged all of the businesses that are currently displaying some form of temporary signage: lightweight banners, feather flags and/or pennant-style signs. The results are detailed on the attached table (Attachment 1). Page 3 of the attachment includes a summary: a total of 83 businesses are displaying temporary signs, 24 businesses are using a temporary sign as a permanent sign, and 71 businesses appear to be displaying temporary signs on a long term basis. Staff advised the Planning Commission in September that we are open to considering other strategies to address the long term display of temporary signs. Based on the total number of businesses that appear to be in violation of the display time limit, complete enforcement will be a significant challenge due to limited enforcement staff and other work assignments. Staff has developed several options for consideration by the Planning Commission: 1.
Amend Resolution No. 54 to increase the allowable time limit for temporary signs from 30 days to 60 or 90 days or longer.
Comment: The majority of the temporary signs noted by staff appear to have been displayed for longer than 90 days. Extending the display time limit will only delay the need for enforcement action.
Develop a form letter to be sent to all businesses displaying temporary signage advising owners of the 30-day display limit and requesting voluntary compliance beginning in 2014. The same letter would also include information regarding the long term use of a temporary sign as a permanent sign with an indication that active enforcement will begin in 2014.
This may be the most “business friendly” option. The use of banners,
feather flags and pennant-
style flags are often used to supplement the business’
permanent sign. The suggested letter would request voluntary compliance with the 30-day display limit in 2014. The letter would also advise business owners relying on temporary signs as their permanent signage that they will be required to install a permanent sign in 2014. The City will gladly work with business owners who need more time to purchase and install a permanent sign provided they commit to installing a permanent sign.
In staff’s opinion, the use of a temporary sign as a
permanent sign on a long term basis is an important matter and should be a higher enforcement priority.
Prepare individual letters to be sent to all businesses displaying temporary signage with specific information detailing the existing sign ordinance violations and requesting compliance. This letter would also include information about the