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New product development

New product development

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Published by siya115
this is a research on New Product Development With Tata Nano.
this is a research on New Product Development With Tata Nano.

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Categories:Types, Research
Published by: siya115 on Aug 10, 2009
Copyright:Attribution Non-commercial

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04/24/2013

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PREFACE
This is the specialization project on a study on new product development for Tata Nano along with a comparative study between Tata Nano and Maruti 800. The objective of this study is to gainknowledge about how Tata brought this new product i.e., Nano up to thedevelopment stage and finally going to launch it on 23rd of March.The project was assigned by Dipti Mam (co-ordinator)and Dwani Mam (assistant co-ordinator).During the project I researched on how Tata developed Nano costing Rs 1 lakh and what will be its effects. This study alsoincludes comparison between Tata Nano and Maruti800. A survey wasalso done for understanding consumer buying pattern and preferences.Thus, this study is based on new productdevelopment in marketing for Tata Nano.
ACKNOWLEDGEMENT
 
I am thankful to SNDT University and Gandhi MahilaCollege and specially BMS department who provided me with theopportunity for carrying out the study.I would also like to acknowledge my sincere thanks toour co-ordinator Dipti Mam. Under their valuable guidance, constantinterest and encouragement, who have devoted her ever-precious timefrom their busy schedule and helped me in completing the project. Her co-operation was not only useful for this project but will be a constantsource of inspiration for me in the future.I express gratitude to various faculty membersespecially Sandeep Sir for his valuable guidance which was a goodlearning experience in order to make my efforts successful.Special, continual assistance while collecting the datawas provided by the respondents. I wish to acknowledge my specialthanks to them for their help and cooperation in order to complete this project.I am also thankful to those who have helped meintellectually in preparation of this project directly or indirectly.

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