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We gave Ford employees a chance to create their own Fiesta Movement experience, reminiscent of http://www.fiestamovem.... They each created an ...
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We gave Ford employees a chance to create their own Fiesta Movement experience, reminiscent of http://www.fiestamovem.... They each created an entry and suggested what they would do to share the Fiesta story with their network. Jerome took up the challenge and then made a slideshow of his four-day experience with the Ford Fiesta.
The Ford Fiesta is one of the most popular cars in Europe as of the end of Q2 2009, and is growing in popularity in the Asia-Pacific region. In 2010, the Fiesta will make its debut in North America; until then the Fiesta Movement is rocking the social media space: 100 Fiesta Agents have 100 Euro spec Fiestas for 6 months, and they're tweeting, blogging, Flickring and YouTubing their way across America. But more than that: they're providing feedback to Ford engineers so we can make the North American version the best it can be. How's that for crowdsourcing?
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