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The Social Wisdom of #WiredWomen Around the World by @msl group

The Social Wisdom of #WiredWomen Around the World by @msl group

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Published by MSLGROUP
Wired women online are an emerging power force around the world. In this original research initiative, MSLGROUP explores the commonalities and differences in the social, emotional and economic powers of wired women in the U.S., U.K., Brazil and in urban China.
With a foreword by Randi Zuckerberg of Dot Complicated, this eBook overviews five key learnings as well as profiles the commonalities and differences of wired women online in each of the key countries studied.

The learnings determined are:
• Going online has improved women's lives...mostly.
• While social media brings friends and family closer together, it also draws new lines in personal relationships.
• Women online and on the go: Wired women in China and Brazil are more accepting of tablets and smartphones than women in the U.S. and the U.K.
• Wired women around the world share concerns about the misuse of technology and social media.
• The relationship between wired women and social media plays an important role in the new consumerism across global markets.

The study includes information on MSLGROUP's new Signature Purchase Path Tool that defines the unique path to purchase in several consumer categories by country, allowing marketers to provide relevant information and support in the right form at the right points along the way. Stephanie Agresta, global director, social media and digital of MSLGROUP writes the "closing thoughts" section of the book.
Wired women online are an emerging power force around the world. In this original research initiative, MSLGROUP explores the commonalities and differences in the social, emotional and economic powers of wired women in the U.S., U.K., Brazil and in urban China.
With a foreword by Randi Zuckerberg of Dot Complicated, this eBook overviews five key learnings as well as profiles the commonalities and differences of wired women online in each of the key countries studied.

The learnings determined are:
• Going online has improved women's lives...mostly.
• While social media brings friends and family closer together, it also draws new lines in personal relationships.
• Women online and on the go: Wired women in China and Brazil are more accepting of tablets and smartphones than women in the U.S. and the U.K.
• Wired women around the world share concerns about the misuse of technology and social media.
• The relationship between wired women and social media plays an important role in the new consumerism across global markets.

The study includes information on MSLGROUP's new Signature Purchase Path Tool that defines the unique path to purchase in several consumer categories by country, allowing marketers to provide relevant information and support in the right form at the right points along the way. Stephanie Agresta, global director, social media and digital of MSLGROUP writes the "closing thoughts" section of the book.

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Published by: MSLGROUP on Nov 12, 2013
Copyright:Attribution Non-commercial

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05/01/2014

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Women Online: 
The Social Wisdom of Wired Women Around the World 
An eBook and Insights Report Based on Original Research on Women and Technology, November 2013 
 
MSLGROUP teamed up with Randi Zuckerberg, the CEO and founder of Zuckerberg Media, editor-in-chief of Dot Complicated and former marketing director at Facebook, to conduct global research on how the relationship between women and social media has given women around the world new social, economic and emotional powers.Called
The Social Wisdom of Wired Women Around the World
, the global research program explores the evolving relationship between women and technology in the U.S., Brazil, the U.K. and urban China. The study looks at how a 24/7 social connection creates new social norms. The study also addresses new data on how women, armed with cutting-edge technology and social power, have tapped their connected intelligence to revolutionize the way people shop.
 About this Report
 
 FOREWORD
 
METHODOLOGY
 
CHAPTER 1 - Wired Women Online: A Growing Power Force
 
 
Who are Wired Women?
 
 
Women Online: What's their Wisdom?
11 
 
CHAPTER 2 - Wired Women Online: Five Key Learnings
 
12 
 Going online has improved women's lives... mostly.
14 
 While social media brings friends and family closer together, it also draws new lines in personal relationships.
16 
 Women online and on the go: Wired women in China and Brazil are more accepting of tablets and smartphones than women in the U.S. and U.K.
 
18 
 Wired women around the world share concerns about the misuse of technology and social media.
20 
 The relationship between wired women and social media plays an important role in new consumerism across global markets.
22 
 
CHAPTER 3 - Wired Women Online Around the World
 
24 
 The Wisdom of Wired Women in Brazil
 
26 
 The Wisdom of Wired Women in China
 
28 
 The Wisdom of Wired Women in The United Kingdom
 
30 
 The Wisdom of Wired Women in The United States
 Table of Contents

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