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Wildscreen Presentation1

Wildscreen Presentation1

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Published by bodech

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Published by: bodech on Jul 09, 2007
Copyright:Attribution Non-commercial

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05/08/2014

original

 
 
Wildcast
Presented at Wildscreen by Kim Wolhuter
www.wildcast.netNarrowcasting African wildlife - live from the bush
© Kim Wolhuter 2006
 
 
Wildcast
The greatest threat we, as filmmakers, face todayis the threat of becoming irrelevantIn the 2/3 years we’re out filming our next bluechip, the world is passing us by at lightspeedWitness youtube: founded Feb ‘05, sold Oct 06for 1.65bn. Serving over 100m videos a day
© Kim Wolhuter 2006
 
 
Welcome to the Revolution
Where
everyone’s
a publisher 
:
•Tools are free and easy to useBroadband is ubiquitous•Everything’s captured in digital
…and audiences are
 fragmenting
quickly:
•More time spent online•Broadcast audiences dropping•The whole notion of what entertainment is, is changing before our eyes•Social media goes mainstream•participating in online communities now a compelling activity for many•everyone can find their niche online•creating and sharing content is becoming a new full-time hobbythis means fierce new competition for an audience’s finite attention
Wildcast
}
this all = an explosion in content
© Kim Wolhuter 2006

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