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CONTENTS CHAPTER 1 : BUSINESS ENVIRONMENT 1. Introduction............. ......................... ......................... ......................... .....................1.1 2. Business................. ......................... ......................... ......................... .....................1.1 3. Objectives of a Business ......................... ......................... ......................... .............1.2 4. Environmental Influences on Business................. ......................... ......................... .1.4 5. Why Environmental Analysis?................ ......................... ......................... ...............1.6 6. Characteristics of Business Environment.............. ......................... ......................... 1.7 7. Components of Business Environment.............. ......................... ......................... ....1.8 8. Relationship between Organization and its Environment.............. ......................... ..1.9 9. The Micro and Macro Environment ......................... ......................... .....................1.11 10. Elements of Micro Environment ......................... ......................... ......................... .1.13 11. Elements of Macro Environment.............. ......................... ......................... ............1.15 12. Strategic Responses to the Environment.............. ......................... ........................1 .27 13. Competitive Environment.............. ......................... ......................... ......................1.2 8 14. Porter’s Five Forces Model - Competitive Analysis................. ......................... ......1.30