/  6
 
 
July
 
2009
 
Compiled
 
and
 
Presented
 
By
 
Eshaam
 
Rabaney
 
Online
 
Media
 
Strategist 
 
 
or
 
To
 
discuss
 
this
 
report,
 
feel
 
free
 
to
 
 
or
 
me.
 
1
 
Created
 
By
 
Eshaam
 
Rabaney
 
 –
 
eshaam.rabaney@gmail.com
 
– 
 
 July 
 
2009
 
 
Overview
 
Excited
 
and
 
passionate
 
about
 
web
 
technology,
 
(and
 
the
 
capability
 
it
 
has
 
to
 
provide
 
solutions
 
to
 
some
 
real
 
problems
 
here
 
at
 
home),
 
it’s
 
time
 
that
 
we
 
took
 
a
 
closer
 
look
 
at
 
how
 
we
 
have
 
received
 
these
 
technologies.
 
Collecting
 
organized
 
data
 
from
 
over
 
200
 
South
 
African
 
twitter
 
accounts,
 
I
 
thought
 
it
 
is
 
time
 
to
 
update
 
the
 
state
 
of 
 
SA’s
 
Twittersphere
 
and
 
share
 
that
 
back
 
with
 
the
 
community
 
for
 
all
 
you
 
marketing
 
and
 
Internet
 
geeks
 
(like
 
me).
 
Before
 
reading:
 
 
South
 
 African
 
celebrities
 
were
 
left 
 
out 
 
of 
 
my 
 
data
 
collection.
 
 
Brands
 
and 
 
other 
 
“company” 
 
based 
 
accounts
 
were
 
excluded.
 
 
Those
 
related 
 
to
 
the
 
industry 
 
i.e.
 
community 
 
managers,
 
 professionals,
 
“Geeks” 
 
etc
 
– 
 
were
 
excluded 
 
 from
 
my 
 
data
 
collection.
 
From
 
this,
 
the
 
most
 
interesting
 
(or
 
rather
 
anticipated)
 
points
 
of 
 
data
 
I
 
see
 
centre
 
around
 
the
 
“activity”
 
levels
 
of 
 
many
 
accounts.
 
 
65.5%
 
failed
 
to
 
provide
 
a
 
homepage
 
URL
 
 
75.5%
 
of 
 
users
 
have
 
not
 
entered
 
a
 
bio
 
in
 
their
 
profile
 
 
58.0%
 
have
 
not
 
specified
 
a
 
location
 
 
74.5%
 
have
 
not
 
updated
 
within
 
a
 
24
 
hour
 
period
 
 
87.8%
 
of 
 
users
 
show
 
high
 
following
 
numbers,
 
as
 
oppose
 
to
 
a
 
level
 
following
to
follower
 
ratio
 
In
 
an
 
attempt
 
to
 
figure
 
out
 
dormant
 
accounts
 
(or
 
if 
 
users
 
are
 
keeping
 
active)
 
on
 
Twitter,
 
I
 
labeled
 
users
 
inactive
 
if 
 
they
 
satisfied
 
all
 
the
 
following
 
conditions:
 
 
Fewer
 
than
 
30
 
followers
 
 
Fewer
 
than
 
30
 
friends
 
 
Fewer
 
than
 
10
 
updates
 
By
 
definition,
 
43.5%
 
of 
 
South
 
African
 
Twitter
 
accounts
 
are
 
inactive.
 
2
 
Created
 
By
 
Eshaam
 
Rabaney
 
 –
 
eshaam.rabaney@gmail.com
 
– 
 
 July 
 
2009
 
 
3
 
Created
 
By
 
Eshaam
 
Rabaney
 
 –
 
eshaam.rabaney@gmail.com
 
– 
 
 July 
 
2009
 
User
 
Based
 
Statistics
 
To
 
get
 
an
 
idea
 
of 
 
how
 
South
 
Africans
 
have
 
been
 
using
 
twitter:
 
 
24.5%
 
of 
 
users
 
have
 
a
 
bio
 
in
 
their
 
profile
 
 
42.0%
 
of 
 
users
 
have
 
a
 
location
 
in
 
their
 
profile
 
 
34.5%
 
of 
 
users
 
have
 
a
 
homepage
 
URL
 
in
 
their
 
profile
 
 
88.0%
 
of 
 
user’s
 
profiles
 
are
 
public
 
 
73.5%
 
of 
 
users
 
have
 
added
 
a
 
profile
 
picture
 
With
 
the
 
42%
 
of 
 
those
 
users
 
who
 
added
 
a
 
location
 
to
 
their
 
profile,
 
I
 
tried
 
to
 
establish
 
more
 
or
 
less
 
who
 
makes
 
up
 
the
 
South
 
African
 
twitter
 
community:
 
Then
 
to
 
establish
 
the
 
gender
 
distribution
 
in
 
our
 
Twittersphere:
 
 
42%5%42%11%
Suggested
 
Geographic
 
Breakdown
Cape
 
TownDurbanJohannesburgPretoria56%44%
Suggested
 
Gender
 
Breakdown
MaleFemale

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