Dell Thinks Outside the Box http://www.quocirca.com © 2013Quocirca Ltd
manage documents across several cloud services
either scanning to the cloud or printing from the cloud. What is particularly unique
to Dell’s Document Hub
is the ability to aggregate search and print from more than one cloud service simultaneously. A key differentiator is also its built-in optical character recognition (OCR) which allows documents can be scanned and saved in their native format
Word, Excel, PowerPoint or PDF. Multiple business cards, for instance, can be scanned and saved as individual .vcf files. The Dell Document Hub is an embedded solution for the Dell Colour Multifunction Printer, the C2665dnf, and is also available as an app on Windows 8, Windows 8.1 or Windows RT devices. At a time when SMBs are becoming more receptive to cloud-based services, the Dell Document Hub could be a key differentiator for Dell in targeting SMB users. However, competition is intensifying and many vendors such as HP, Lexmark and Xerox are already well advanced in the solutions and services journey. To serve the SMB market effectively Dell is looking to better engage with its partners, and is working to expand its channel through its newly added Dell Imaging and Print Strategic Partner Programme. In the bigger picture, the recently re-privatised Dell is a
company with a lot to prove. When outlining his enterprise plans for Dell, Michael Dell stated
“the PC is not dead, but the company is expanding beyond the PC”.
This may as well apply to print and the need to expand beyond the printed
page. Dell’s strategy to leverage its broad array of hardware, software and services –
including security, systems management, networking and storage -
HP is also trying to push an integrated mobile/PC/print strategy and with a stronger presence in the printer market, HP has a significant head start. For now, Dell appears committed to print as part of its future strategy and its renewed focus on software and services, combined with its PC heritage should help it strengthen its footprint in the SMB space. Nevertheless it faces stiff competition and its ability to capture greater mindshare in the market will rely on forging closer channel partnerships and developing a strong solutions and services proposition.