Description

The iPhone and Apple’s iTunes App Store have created a whole category for mobile phone applications, commonly called mobile apps.

The concept is simple: allow developers to create applications for the iPhone platform and distribute those apps through a branded content aggregator.

Apps can be sold through the same channel as music and movies and can easily be installed on any iPhone.

The hype for the App Store started in 2007 and the channel for distributing applications through iTunes launched in July of 2008.

Since then, more than a billion applications have been sold through the channel and with the launch of the latest iPhone the search for iPhone apps has seen another meteoric rise.

Each week, the analysts at Tippingpoint Labs release a New Media Life Cycle report designed to help marketing professionals understand the new media landscape.

These reports use empirical data and a sound methodology to help ad agencies, PR firms, marketing consultants, interactive agencies and chief marketing officers make educated and informed new media decisions.

Each report looks at the quality of the content on the channel, the state of the medium, an anlysis of the life cycle and the audiences participating on the platform, the key forces shaping the channel, a forecast for the channel’s future and sound content recommendations for participating by adding value