2© The Economist Intelligence Unit 2006
Economic, industry and corporate trendsIn an age of uncertainty, peering 15 years into thefuture may seem like hubris. But ignoring long-termtrends—demographic, economic, corporate—is aneven less attractive option. Understanding the long-term future is vital in ensuring that strategies aresustainable, that opportunities are identified at anearly stage and that challenges are addressed beforethey become insurmountable.This report assesses likely changes to the global economy, to eight major industries and to corporatestructures between now and 2020. Our research drewon three main initiatives:
The Economist Intelligence Unit’s proprietary long-term economic forecasts for the world’s majoreconomies.
A wide-ranging online survey of senior executivesfrom around the world in November-December2005. In total, 1,656 executives took part.
A series of in-depth interviews with executives,analysts and policymakers around the world.We would like to thank all the executives whoparticipated in the survey and interviews for their timeand insights.
Cisco Systems sponsored the report. We are grateful to the Cisco team, and to Kenton Lewis, Douglas Frosst,David Chalmers and Kathy Burrows in particular, fortheir support during the research process.
Andrew Palmer was the editor of the report. LazaKekic wrote the chapter on the world economy.Graeme Maxton, David Jacoby, Graham Richardson,Aviva Freudmann, Paul Kielstra, Ray Smyth, Bill Millarand Joanne Taaffe wrote the industry sections. TomStandage contributed to the chapter on the companyof the future.The Economist Intelligence Unit bears soleresponsibility for the content of this report. TheEconomist Intelligence Unit’s editorial team executedthe online survey, conducted the interviews and wrotethe report. The findings and views expressed in thisreport do not necessarily reflect the views of thesponsor.March 2006