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Dell, Incorporated: The Key Success Factors (Source: Harvard School Of

Dell, Incorporated: The Key Success Factors (Source: Harvard School Of

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Published by tramo1234
An essay about Dell Corporation's key success factors and the brains behind the wonders of the firm's innovation on their product.
An essay about Dell Corporation's key success factors and the brains behind the wonders of the firm's innovation on their product.

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Published by: tramo1234 on Aug 11, 2009
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07/31/2013

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Dell, Incorporated: the key success factors
(Source: Harvard School of Business Journal, March 25. 2007)
Summary of the Article
Dell key factors for success is it develops, manufacture and sells own products in avast market worldwide and supports personal computers, server, data storage, devices,network switches, personal digital assistance(PD), software and computer peripherals.The corporation markets specific brand names to different consumer segments. Ittypically sells the OptiPlex, Latitude, and Precision names to medium – sized and large business customers, where the companys advertising emphasizes long life cycles,reliability, and serviceability. Added factors to Dell’s success are its;a.Core which is the system itself  b.Best effort which is trying to assist a customer with a en-mail or soft ware error c.Seamless support which is characterized by conferencing a customer via an ISP toverify settings.Dell’s brands such as Dimension, Inspiron, and XPS have an orientation towardsconsumers, students and small home office environments, emphasizing value, performance and expandability. Dell XPS brand targets the lucrative gaming market. XPSdesktop systems use silver rather than black cases found on newer Dell PC’s. Dell havealso diversified its product line to include peripheral products such as USB key drives,LCD television and printer.1
 
Assessment of the Article
I admire the brains of those behind the entire development of Dell laptops andcomputers and its product development. The financial obligation of the company behindthis undertaking must have been entirely unequaled; however, I sense Dell financialindependence is not all perfect. Some necessary factors involving its operation areunintentionally left out and not reported to the benefit of the entire organizationknowledge management.In this sense I could say that Dell some operating system (OS) of Dell computerswhich are made exclusively for its own brand and do not accept other machines like thecase of Apple\s new Intel version of the Mac OS X operating system. Dell’s customersare complaining about clogging lines whenever they make request for assistance due tofailure in Dell’s OS. Dell system transfers customer calls several times between queues before they reach the appropriate department. According to the Better Business Bureau,complaints about Dell’s operating system more than doubled in 2006. Dell acknowledgesthat it had problems with customers’ service including transfers of more than 45% of callsand long wait-times. If I may be allowed to advise the company I would say that Dell’sresearch team and management must watch out for the quality of materials that they usedin manufacturing their products. Remember their experience in 2006 when Sonymanufactured batteries could overheat and catch fire; the company had to recall all itsunits and repaid their customers. The incident caused a lot of damage and terrible loss of money for the Company.I also read an article accusing Dell Company being skeptical toward negativecriticisms like unfair practices to obtain tax revenue. Some shareholders filed law lawsuit2

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