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CRM assignment

CRM assignment

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Published by Jijo Francis
Customer Relationship Management
Customer Relationship Management

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Categories:Topics
Published by: Jijo Francis on Nov 14, 2013
Copyright:Attribution Non-commercial

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GBMP 508 - CRM Submitted on October 2
nd
 2013
 
GBMP 508 - CRM 1 | Page CRM Assigment #1
INDEX
1.
 
INTRODUCTION
………………………………………………………………………………..
 2 2.
 
COMPANY PROFILES………………………………………………………………………….
 3 3.
 
COMPLEXITY/CUSTOMER CHART……………………………………………………….
 4 4.
 
ACTIVE CRM VS NON-ACTIVE
CRM FIRMS……………………………………….…
 5 5.
 
REGAINING LOST GROUND BY NON-
ACTIVE CRM FIRMS…………………….
 6 6.
 
REFERE
NCES………………………………………………………………………………………..
 7
 
GBMP 508 - CRM 2 | Page CRM Assigment #1
INTRODUCTION
Customer Relationship Management or CRM is a tool used to
manage a firm’s
relationship with current and future customers. There are 2 types of firms, the companies that heavily rely on CRM and those who do not. Netflix is a
company that doesn’t rely much o
n Customer Relationship Management whereas the Hyundai Company gives more emphasis on CRM. Customer Relationship Management deals with the
different methods implemented in order to understand the customer’s need and improve the
relationship between a firm and the customer. CRM enables a company to maintain a firm and well organized customer relationship. Using the CRM system a company can actively keep track of customer data, which allows the company to make important decisions regarding the products/servi
ces and thus satisfy the customer’s need. CRM system has got several functions,
which includes identifying the potential customers, customizing the communications with customers, conducting several marketing campaigns, increasing the number of new customers and profits to decrease the customer management costs.

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