One Line Marketing Ideas

1. Networking with Airplane stranger2. Postcard mailing3. Sale or name that leveraged popular theme4. Creative business card5. Bundling, packaging, cluster marketing6. Classified Ads7. Speeches, Training, Education8. Makret to employers, through employers, employee newsletter9. Networking, socializing10. Sell spin-off products11. Bartering12. Publish a fact-filled booklet13. Target start-ups14. Affinity marketing through clubs, associations, organizations15. Events, contests, sweepstakes16. Motivating Sales Reps through personal contact17. Send two copies of flyer/business card18. Promotional partner19. Raise prices and reposition product20. Remind existing clients of all your capabilities21. Hand address envelope22. Welcome kit to new clients23. Create an advisory board24. Install a toll-free number25. Put advertising on your car (banner, magnet sign, vanity plate)26. Swap mailing lists, do co-op and joint mailings with non-competitors27. Ask for referrals28. Give extra brochures to clients29. Exchange referrals with colleagues30. Create a tag line that describes where you are31. Include your business card when paying bills32. Offer free samples33. Donate your product to auction, raffles, etc.34. Create your own awards35. Celebrate your businesses birthday36. Host a special occasion for best customers, influencers

37. Give free samples to influencers38. Give customers an incentive to refer business to you39. Send a newsletter to customers40. Create a 30- to 60-second explanation of your business41. Mail an article of interest to a customer42. Send a coupon to a client on his/her birthday43. Get written testimonials from satisfied customers44. Be included in yoru community's Welcome Wagon kit45. Add personal notes or post-its to letters and brochures46. Consider using "teaser copy" on the front of the envelope47. Include a P.S. at the end of your letter48. Exchange services for advertising49. Insert promotional pieces in others' mailings50. Promote on restaurant placemats, grocery/ATM receipts51. Advertise in Entertainment books (free)52. Pre-invite prospects to your booth for something special53. Share your business with strategic co-exhibitors at a trade show54. Share booth space with a non-competitor55. Include premiums or coupons in trade show registration packets56. Wear company logo apparel or button57. Advertise in the church bulletin58. Sell at flea markets and local mini-fairs59. Advertise on movie theater screens60. Picket your own business with positive signage61. Become premium for other businesses--a coupon for their disgruntled customers62. Reward employees for prospecting63. Advertise in defunct competitor's empty store window64. Start a frequent buyer program65. Accept competitors' coupons66. Join a networking group, chamber of commerce, local organization67. Sponsor local teams68. Start an e-mail broadcast list or newsletter69. Tap colleges for free marketing help70. Take advantage of free sales aids through suppliers71. Advertise on your voice mail72. Put a daily sign up of specials for when you're open and closed73. Send direct mail using real stamps74. Send thank you notes and upsell or cross sell existing customers75. Create audo cassette, video or CD "brochures"