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Product Development, Brandingand Promotion for the US Market
Aubrey HrubyManaging DirectorThe Whitaker Group
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The Importance Of Branding
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TWG’s experience in facilitating exports-> theimportance of branding
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African companies often do not appreciate theneed for marketing and branding strategies
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Poor branding acts as a non-tariff barrier totrade
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Value Of A Strong Brand
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US consumers are particularly sensitive tobranding
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Strong branding adds measurable value notonly to your product but to your organizationas a whole
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Strong brands are essential to buildingcustomer awareness
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Brand equity is actual value
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As a guide, the most successful retailerscompanies spend anywhere between 5% and15% of revenue on advertising and branding
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Marketing and Branding for African Exporters
At last week’s 8th Annual AGOA Forum in Nairobi, Kenya, TWG Managing Director Aubrey Hruby joined a distinguished panel of speakers from such organizations as USAID’s West Africa Trade Hub, South African sourcing agent Cool Ideas,…
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