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Ansoff Model[1]

Ansoff Model[1]

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Published by jagadishprasad

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Published by: jagadishprasad on Aug 11, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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ansoff model 1 under 4c conceptspiritual marketing concept 4c : under this concept companies help each other indeveloping strategies for each other and try to cooperate in developing competition andcooperation in their respective industriesthe basis of foundation of this concept would be on 3 layers1 trust2 perfect relationship management3 participative marketing managementcustomer here is defined as both b2b customer and end user customer.end user (new or old customer) can be termed as company going to new or oldgeographical areas where products are being sold old price can be defined as the price origanally fixed by the company 3 to 6 months back for the products sold . here new customer is new areas or b2b where company can cater toold price just to make the area geographically strong existing price is defined as the products being priced without any change and sold atcurrent price sold regularlyaverage price is defined as price quoted for the similar products sold at their market ratetaken averagely by similar products price tag new price is defined as price fixed by changing the existing price tag for the products sold by the company Ansoff models to be discussed new customer old competitor/company -------- old price/existing price old customer new competitor/company ------- existing price new customer new competitor/company ------- average price old customer old competitor/company -------- new price ansoff mode 2 4c concept old competitor old company ----- existing price 

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