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World Intellectual Property Report 2013: Brands - Reputation and Image in the Global Marketplace

World Intellectual Property Report 2013: Brands - Reputation and Image in the Global Marketplace

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Brands are an important aspect of everyday life. For companies, the reputation and image that brands convey can be an important source of competitive advantage. Yet, evidence on the economy-wide implications of branding is still limited.

Thie report explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Brands are an important aspect of everyday life. For companies, the reputation and image that brands convey can be an important source of competitive advantage. Yet, evidence on the economy-wide implications of branding is still limited.

Thie report explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

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Categories:Business/Law
Copyright:Attribution Non-commercial

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12/14/2013

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 World Intellectual Property Report
Brands – Reputation and Image in the Global Marketplace
2013
WIPO Economics & Statistics Series
 
 World Intellectual Property Report
Brands – Reputation and Image in the Global Marketplace
WIPO Economics & Statistics Series
 
FOREWORD

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