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How to Write a Business Plan

How to Write a Business Plan

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Published by karienjansen897
How to write a busines plan
How to write a busines plan

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Published by: karienjansen897 on Aug 12, 2009
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05/01/2015

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SEMINAR NOTES
Good On Paper 
How to write a business plan
Presented by
KEVIN RUSSELL
Faithworks ConferenceEastbourne10
th
-13
th
October 2003
 
YOUR NOTES
 
SEMINAR NOTES: How to write a business plan
F:\WPWIN60\Kevin\Seminars\Faithworks Conf 2003\Seminar - How to write a Bus Plan.doc
 -2-
HOW TO WRITE A BUSINESS PLAN
1.
INTRODUCTION
These notes consider:
 
 What is a Business Plan?
 Why write one?
 What should it contain?
Practical tips and resources
Note: Only you can write your Business Plan! 
2.
WHAT IS A BUSINESS PLAN?
2.1 The journeyThe routeThe map!2.2 If someone was to go on a long journey, they would notthink of embarking on it without first working out a routeand second taking a map to guide them along the way.In the same way, consider a Business Plan (“BP”) as formally setting down the journey (‘we are here now andwe want to be there in x years time ‘), the route (how youwill get there), and the map (details of how you willachieve this, with some contingency options and guidingprinciples).2.3 If you would not go on a long journey without these tools,why embark on a big project without equivalent tools?2.4 Countless data and surveys in the commercial world showthat the successful business are those that bother toprepare a BP and run their business by it.2.5
“Failing to plan is planning to fail” 
3.
WHY WRITE ONE?
 3.1 Business Plans are prepared for a variety of reasons. In thecharity sector, these may include:
Grant applications
Loan finance (including soft loans)
Fundraising (note: key donors are discerning)
 
YOUR NOTES
 
SEMINAR NOTES: How to write a business plan
F:\WPWIN60\Kevin\Seminars\Faithworks Conf 2003\Seminar - How to write a Bus Plan.doc
 -3-
To clarify vision (going beyond the big picture)
3.2 Funding (grants and loans) are the most common, but the least important reason for preparing a Business Plan! 
3.3 So why write one?3.3.1 Good management!
The ‘internal’ Business Plan
Minimise risk of failure
Show professionalism
 A discussion document
 Advisors, sounding boards
Strengths and weaknesses3.3.2 Clarify ideas and vision
Putting vision into practice
Provides focus:
o
God given vision
o
 Activity v productivity … God’s view of Hiscalling to you!
o
Some activities may belong in someone else’svision
Strategic focus
o
Time frames (ST, MT, LT?)
o
 What is achievable and when4
HOW TO WRITE IT
 4.1 Approach:4.1.1 Who is the target reader?
Customise
 What is important … to them?Example 1 Primary interest of reader:
Commercial lender …
o
Financial return
o
Security of capital (risk, ability to repay)
o
Commitment of management
Christian grant funder 
o
Effective outcomes
o
Identity with key vision
Government Funding
o
Social outcomes
o
Political imperative
o
Efficiency of the applicant

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