Five Tips on How to Create Killer Content for your Blog

First off, by killer content I mean content that will help your site attract more traffic,more leads, and more sales. Every piece of content you add to your site should in someway achieve one of those results. Otherwise, what’s the point? (Simply being creative isgreat but save it for your personal blogger account

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we’re here to get results aren’t we?)So here are my tips on content, in no particular order:

1. Turn every experience into an article, video, or presentation.

Ask this question after any event you participate in: How can I relate this to somethingmy clients need to learn, want to know, or would find valuable, entertaining or interesting?This is a tactic many of the best bloggers use: they create analogies and stories fromevery day things we can all relate to and understand to explain technical or complexideas. People like to read and listen to stories so give them something to chew onmentally that will convey valuable ideas while keeping them interested, entertained andinformed.

2. Pay attention to what’s going on in your industry and more importantly yourcustomer’s industries.

Become an expert in your customer’s industries. Even if you can’t become a true expert,find out what sources they pay attention to in order to stay up to date on the goings on intheir industries and then start to pay attention. Once you have a feel for the pulse of anindustry, all sorts of content ideas, new product and service ideas and more will come toyou as a result. You may even find some great places to promote your business that will put you smack dab in front of your target market i.e people just like your current clientswho you could be doing business with.

3. Read often, from a variety of sources.

Just make sure they’re good sources. Just as what we put into our minds on a daily basis(the articles we read, the people we listen to etc) affects our moods and general level of energy and well being, so too, does what you pay attention to daily have an affect on your writing. If you follow crappy writers, you’ll end up being a crappy writer.Make a list of the top blogs in your industry and follow them. Find well written,thoughtful bloggers and news sources to follow in any and every area that interests you.Take a look at best sellers on Amazon.com from time to time and read the 1

chapter soyou get a feel for how the best of the best put ideas down on paper (or bytes..). Doing sowill help your own writing.

4. Get into Your Customers and Prospects Heads