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Jouw Digitale Strategie (short)

Jouw Digitale Strategie (short)

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Published by Denis Doeland
Het is nu tijd om een strategie te bepalen. Maak keuzes welke groepen je wilt bedienen, hoe en met wie je wilt samenwerken en selecteer de ecosystemen waar je in aanwezig wil zijn. Ontwikkel met de inzichten uit deze presentatie passende nieuwe producten, diensten en tactieken. Kun je niet meer wachten? Download dan gratis het e-book http://www.vananaloognaardigitaal.nu
Het is nu tijd om een strategie te bepalen. Maak keuzes welke groepen je wilt bedienen, hoe en met wie je wilt samenwerken en selecteer de ecosystemen waar je in aanwezig wil zijn. Ontwikkel met de inzichten uit deze presentatie passende nieuwe producten, diensten en tactieken. Kun je niet meer wachten? Download dan gratis het e-book http://www.vananaloognaardigitaal.nu

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Categories:Types, Presentations
Published by: Denis Doeland on Nov 16, 2013
Copyright:Attribution Non-commercial

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01/02/2014

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Jouw digitale strategie
Op weg naar connectie met de eindgebruiker ...
 Fanship, Conversie en Waarde
(c) 2013 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com
 
!
Out of the 5 billion mobile phone users in the world, 1.08 billion are smartphone users
 
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More than 91.4 million smartphones users are from the U.S
 
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Smartphone platform Android has the highest market share of 46.9%
 
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89% of smartphone users use their smart phones throughout the day
 
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92% of smartphone users use their smartphone to send text messages to other phones. Whereas, 84% of users use their smartphones for browsing the internet
 
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The age group of 25-34 has the highest smartphone penetration rate of 62%
 
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50% of Android Smartphones and 43% of Apple iPhone users are younger than 34 Years.
 
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53% of smartphone users are male and 47% are female
 
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 Android Smartphone owners consume the highest amount of data at 582 Mbs a month, while iPhone owners on consume 492 Mbs of data a month on average
 
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Downloading applications is the most popular data usage activity for smartphone users
 
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Singapore has the highest smartphone penetration rate in world, which is 54%
Mobile
 
Facts
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 Africa - 167 million
 
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 Asia - 1,076 million
 
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Europe - 518 million
 
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Middle East - 90 million
 
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North America - 273,067,546
 
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Latin America - 235,819,740
 
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Oceania / Australia - 23,927,457
 
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WORLD TOTAL - 2,267,233,742
Internet FactsSummary 
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In 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014. At those user rates, one out of every five people in the world will use a social network this year, and one in every four will do so in 2014.
 
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The US is still by far the leader in Facebook users with 141.2 million in 2012, although that base is growing the slowest among key countries. India will have the second largest Facebook population, with 68.1 million users this year, followed by Indonesia (49.1 million) and Brazil (45.4 million). Mexico will be the fifth largest, with 25.6 million users.
 
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There are 1.43 billion social network users in 2012, a 19.2% increase over 2011
Social Media Facts
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< 52% of the internet users are using Social Media
 
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< 47% of the internet users has a smartphone
 
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32.7% of the world population has access to the internet, 61.3% of the Europeans has access to the internet
 
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 Africa, Middle East and Latin  America are the fastest growing markets
 
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Forrester Research forecasts 50% Internet Penetration and 3,500 million Internet users in the world for year 2017.
 Various Facts
(c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.com
Internet landschap
 
Internet landschap
(c) 2013 Denis Doeland / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca.com
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‘Long tail’ van netwerken
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250 a 300 netwerken
!
 Verschillende segmenten/functies
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Geografisch bepaald
!
 Aanwezigheid vereist

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