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Millennial
Marketing to and Managing the
Generation
PacificNorthwest Apprenticeship Symposium 2009
Confident?
Social?Coddled?
Tech
Sense of entitlement?
Poor workethic?
Diverse?
savvy?
Generations
GenerationBirth yearsAges in 2009% of totaladultpopulation% of internet-usingpopulation
Millennials1977-199018-3226%30%Generation X1965-197633-4420%23% BabyBoomers1946-196445-6333%35%SilentGeneration1937-194564-729%7%G.I.Generation
193673+9%4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, andmargin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.
Millennials30%pre-Boomers11%Gen X23%Boomers36%
GenerationBirth yearsAges in 2009% of totaladultpopulation% of internet-usingpopulation
Millennials1977-199018-3226%30%Generation X1965-197633-4420%23% BabyBoomers1946-196445-6333%35%SilentGeneration1937-194564-729%7%G.I.Generation
193673+9%4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, andmargin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.
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