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Business Buying Behabiour

Business Buying Behabiour

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Published by www_roopk4u7422

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Published by: www_roopk4u7422 on Aug 12, 2009
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03/08/2013

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ORGANISATIONAL BUYINGBEHAVIOUR
 
Business MarketingBusiness Marketing
 The marketing of goodsand services to individualsand organizations forpurposes other thanpersonal consumption.
 
Business Markets &Business Markets &Business Buyer BehavioBusiness Buyer Behavior 
 The
business market 
is vast and involvesfar more MONEY and items than doconsumer markets.
Business buyer behavior 
refers to thebuying behavior of the organizations thatbuy goods and services for use in theproduction of other products and servicesthat are sold, rented, or supplied to others.

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