PUBLIC

RELATION
 PUBLIC
Not only must the company relate
constructively to customers
,suppliers, and Dealers , It must
also relate to its large number of
interested public.

“ The planned and sustained effort

to establish and maintain goodwill
and mutual understanding
between an organization and it’s
PUBLIC”
2
• A PUBLIC is any group that has an
actual or potential interest in or
impact on a company’s ability to
achieve objectives .
• Employees & Trade union
• Stakeholder
• General public
• Customer
• Media
• Government & Poiliticans
 ROLE OF PUBLIC
• Identify the relevant Public
• Reinforcing the favorable
opinion
• Transforming neutral
opinions of the public into
positive opinion
• Changing or neutralizing
 FUNCTIONS OF P
R
• Press Relations
• Product publicity
• Corporate communications
• Lobbying
• Counseling
 MAJOR TOOLS IN
MARKETING PR
• Publications
• Events
• Sponsorship
• News
• Speeches
• Public Service activities
• Identity media
MARKETING PUBLIC
RELATIONS
The old name of MPR was
Publicity . But now it plays
important role in the following
tasks:
Assisting in the launch of new
product
Assisting in repositioning a
mature product
Building interest in a product
MAJOR DECISIONS
• Establishing Objectives

• Choosing messages and

vehicles

• Implementing the Plan

• Consumer Communication

• Business Communication

• Employee Communication
 EVALUATING
• Monitoring the amount of
coverage obtained
• Measuring attendance at
meeting, conference, etc
• Measuring the number of
enquiries or orders
received in response to
specific public relation
• DEALING WITH
• Safety Measure
• Effective Quality Control
MEASURE
• Inspection
• Policies, Rules &
Regulation
 KOI
SAWAAL ?
??
THANK
YOU