Site / Submitter information

1. Please enteryour Site Name2. State the SiteURL3. Your Name andSurname?4. Name of Publisher/Company5. What is yourposition in the Co?6. Your Tel No7. Your E-mail

Google Analytics vs Nielsen Survey

Why are we doing this?

Many members complain that their Nielsen data and Google Analytics data are very different and struggleto understand why. In an effort to discover some trends and find some answers, we need all OPA membersto help us with some comparative data so we can do some research.Please fill in this questionnaire for as many of your sites as you are able to. We’ve also taken theopportunity to ask some other information that will help us perform a better measurement function.We recommend that you capture the data on paper first, working with the various reporting tools, as youwill probably need the input of more than one person for each site’s response. Please fill on one form persite.Once completed, visit the OPA blog (http://blog.opa.org.za) from 1 August where you will find a link to theonline survey form to post the data digitally for analysis. Thanks in advance. I know this is time well spent…

Josh Adler

OPA Head of Measurement | CEO Prefix / pMailer

General / Usage / Sentiment

8. Do you use Google Analytics for this site?2. Do you use any other tools for this site?3. If you use other tools what arethey?4. How often do you login to Site Census to see statistics on this site?

DailyWeeklyMonthlyNever

5. How often do you login to Market Intelligence to compare data for this site?

DailyWeeklyMonthlyNever

6. How often do you login to Google Analytics to see statistics on this site?

DailyWeeklyMonthlyNever

7. Have you set up email reports in Nielsen Site Census for this site?

NoYes - DailyYes - WeeklyYes - Monthly

8. Have you set up email reports in Google Analytics for this site?

NoYes - DailyYes - WeeklyYes - Monthly

9. Have you customized your Google Analyticsreports/dashboards for this site?10. Which data do you feel you trust more? (tick one only!)

NielsenGoogleMy other stats YesNo YesNo YesNo

Tagging / Technical

11. Do you use Content Groups in your Nielsen tags forthis site?12. Do you use filters in Google Analytics for this site?13. Where do you place your Google tags within the HTML code on this site?

In the Header /top of pageBefore</body> at thebottom of thepageOther position

14. In which order do your tags run within your HTML?

Google tag firstNielsen tagfirst

15. If you run Google tags first or in the header, please explain why you’ve placedthem there?16. How does your CMS generate the tags? Statically included site-wide within a global templateDynamically generated for different sections with CG dataDifferent template sets with different static tags with CG data

Other

17. How often do you run a tag audit on this site?

MonthlyQuarterlyAnnuallyNever done it

18. What do you do to “audit” your tags on this site?19. What Ad-server do you use to deliver and manage ads on this website?AdTechDoubleClickOpenX HostedOpenX (on our own servers)Other (remotely invocated)Other (on our own servers)