Site / Submitter information

1. Please enter yourSite Name2. State the SiteURL3. Your Name andSurname?4. Name of Publisher/Company5. What is yourposition in the Co?6. Your Tel No7. Your E-mail

Google Analytics vs Nielsen Survey

Why are we doing this?

Many members complain that their Nielsen data and Google Analytics data are very different and struggle tounderstand why. In an effort to discover some trends and find some answers, we need all OPA members to help uswith some comparative data so we can do some research.Please fill in this questionnaire for as many of your sites as you are able to. We’ve also taken the opportunity to ask some other information that will help us perform a better measurement function.We recommend that you capture the data on paper first, working with the various reporting tools, as you will probablyneed the input of more than one person for each site’s response. Please fill on one form per site.Once completed, visit the OPA blog (http://blog.opa.org.za) from 1 August where you will find a link to the onlinesurvey form to post the data digitally for analysis.Thanks in advance. I know this is time well spent…

Josh Adler

OPA Head of Measurement | CEO Prefix / pMailer

General / Usage / Sentiment

8. Do you use Google Analytics for this site?

Yes No

2. Do you use any other tools for this site?

Yes No

3. If you use other tools what are they?4. How often do you login to Site Census to see statistics on this site?

Daily Weekly Monthly Never

5. How often do you login to Market Intelligence to compare data for this site?

Daily Weekly Monthly Never

6. How often do you login to Google Analytics to see statistics on this site?

Daily Weekly Monthly Never

7. Have you set up email reports in Nielsen Site Census for this site?

No Yes - Daily Yes - Weekly Yes - Monthly

8. Have you set up email reports in Google Analytics for this site?

No Yes - Daily Yes - Weekly Yes - Monthly

9. Have you customized your Google Analyticsreports/dashboards for this site?

Yes No

10. Which data do you feel you trust more? (tick one only!)

Nielsen Google My other stats

Tagging / Technical

11. Do you use Content Groups in your Nielsen tags for this site?

Yes No

12. Do you use filters in Google Analytics for this site?

Yes No

13. Where do you place your Google tags within the HTML code on this site?

In the Header /top of pageBefore </body>at the bottom of the pageOther position

14. In which order do your tags run within your HTML?

Google tag first Nielsen tag first

15. If you run Google tags first or in the header, please explain why you’ve placed them there?16. How does your CMS generate the tags? Statically included site-wide within a global template

Dynamically generated for different sections with CG data

Different template sets with different static tags with CG data

Other

17. How often do you run a tag audit on this site?

Monthly Quarterly Annually Never done it

18. What do you do to “audit” your tags on this site?19. What Ad-server do you use to deliver and manage ads on this website? AdTechDoubleClick OpenX HostedOenX on our own servers