Seven Outstanding

Keynote Sessions:
Phil McKinney
SVP and Chief
Technology Officer
HEWLETT PACKARD

Chris Beard
Chief Innovation Officer
MOZILLA CORPORATION

Cheryl Perkins
President & Founder
INNOVATION EDGE

Steve Hoover, Ph.D.

Practical Strategies For Vice President,
Innovation Group
Changing The Game XEROX

R. Lemuel Lasher
Hear First Hand How To Apply Lessons From President GBS,
Today’s Leading Game-Changers to Your Organization Chief Innovation Officer
CSC
Russ Conser John Tao
Head GameChanger Vice President of Open Innovation Christopher Thoen
SHELL WEYERHAEUSER Director of Innovation and
Knowledge Management
PROCTER & GAMBLE
Ed Rinker Carrington Smith
Manager, Technology Brokerage Group Director Intellectual Property Licensing
Greg Fox
CLOROX AIR PRODUCTS
Chief Marketing Officer -
Strategic Alliances,
Youseph Yazdi, PhD, MBA Raj Aggarwal WW Operations & Business
Director, Center for Bio Engineering Vice President Global Technology & Development
Innovation & Design Special Projects CISCO SYSTEMS
JOHNS HOPKINS UNIVERSITY ROCKWELL COLLINS

Robert Zivin Jeff Murphy Event Chairman:

Senior Director, COSAT Executive Director, Improvement
Michael Arndt
JOHNSON & JOHNSON Methodologies & Business Innovation
Editor, Innovation &
JOHNSON & JOHNSON Design Coverage
Helene F. Rutledge BUSINESS WEEK
Director Of Open Innovations Jim Markwith
GSK CONSUMER HEALTHCARE Senior Attorney
Intellectual Property & Licensing
Moises Norena MICROSOFT CORPORATION December 2-4, 2009
Director of Global Innovation and PMR The Crowne Plaza
WHIRLPOOL
Universal Orlando
Open Innovator’s Spotlight! Bloggers’ Corner – Orlando, FL
Come Fatten Your Product Conference Content Breaking
Development Pipelines Time & Location Barriers www.worldrg.com/openinnovation

Proud To Be Supported By: Sponsors: Follow us on:

www.openinnovators.net • www.stefanlindegaard.net • www.twitter.com/Renee_Innosight

www.PatentMatchmaker.com • www.innoblog.com • www.ipAssetMaximizer.com and more!
 Practical Strategies For Changing The Game

Dear Colleague, The Crowd –

Who Should Attend
Join us for the inaugural Open Innovation Summit, delivering practical, actionable
Top Industries:
strategies on how to manage open innovation initiatives and get the absolute
maximum return on your R&D investments. • Computing & Electronics
• Consumer Packaged Goods
The speaker faculty is comprised of an outstanding mix of corporate practitioners, • Food & Beverage
inventors, innovators and industry greats, giving attendees a rich, holistic program.
• Industrial Products and
Each session is geared to give practical advise on how to best manage open
Manufacturing
innovation programs to achieve streamlined, sustainable growth in your new product
development pipelines. • Financial Services
• Pharmaceuticals, Biotech &
Medical Devices
Actionable “How-To” Sessions Led By
Game-Changing Corporate Practitioners • Healthcare
• Energy
The event is rich with game-changing practitioner perspectives. Presenters go far
beyond “why” they have made or are making the move into Open Innovation to • Oil, Gas and more
give you brass-tacks strategies on “how” they manage initiatives within their own
From Corporations You Will
organizations. Below are just a few of the examples of the successful strategies you will Meet with:
hear at the event:
• Chief Innovation Officers
• P&G on how to brand yourself as a partner of choice • Chief Growth Officers
• Rockwell Collins on how to overcome internal R&D resistance to change • Chief Knowledge Officers

• J&J on how to build superior external communications networks • Chief Marketing Officers

• Mozilla on how to implement web tools to aid in user-based innovation Vice Presidents, Directors and
creation Managers of:
• GSK on how to create rock-solid internal organizational frameworks • Innovation
• Research & Development
• Cisco on how to get the most out of external partners and alliances
• Product Development
• Weyerhaeuser on how to define key metrics for open innovation initiatives
• Marketing & Brand
• Xerox on how to take the leap from NPD to full-blown spin-offs Development
• External Alliance Management
A Tremendous Gathering of “Who’s Who” in Innovation • External Business Development

In addition to the amazing collection of esteemed corporate practitioners, the event • Supplier & Partner Management
is flush with inventors, academics, bloggers, industry gurus and innovation experts. • Advanced Technology &
Engineering
And so whether you are contemplating the move to Open Innovation, already in • IP Strategy
the process of innovation sourcing, or in search of actionable strategies to drive your
• Intellectual Property Licensing
initiatives to have the maximum impact on your product development cycles and
bottom lines, this is an event you don’t want to miss. • Knowledge Management

We offer group rates and tremendous discounts for inventors, entrepreneurs and Also…
academics. For questions about the program, please contact Melissa Morrissey at Make The Open Innovation
mmorrissey@worldrg.com. Summit A Part of Your Product
Development Pipeline
We look forward to meeting you in Orlando! • Inventors
• Entrepreneurs
Best,
• Academic Leaders
Melissa Morrissey Michael Arndt • Investors
Conference Director Editor, Innovation & Design
• Foundations
World Research Group Business Week
• Innovation Bloggers

2 To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
 PRE-CONFERENCE WORKSHOPS
Wednesday, December 2, 2009
7:15–8:00 Coffee, Tea & Registration

Workshop A : 9 :0 0 – 1 1 :3 0
Preparing Your Organization To Take Full Advantage Of Open Innovation
In this multi-perspective session, participants will learn: Led by:
• The Essentials: how to identify the traits, mindset and skills needed Stefan Lindegaard
to be successful with open innovation Blogger, speaker, network facilitator and strategic
• Whether their organizations are prepared for Open Innovation advisor on Open Innovation, intrapreneurship and
initiatives and if not, what needs to be done to get them to the how to identify and develop the people who drive
starting line innovation.
• How to manage senior executives and “corporate antibodies” that Corporate Perspective Delivered by:
can be roadblocks to an open innovation project. Hear how they Jeff Murphy
view open innovation and how to work with or around them Executive Director, Improvement
• How to identify and develop the right people Methodologies & Business Innovation
• New approaches to open innovation as told by proven corporate JOHNSON & JOHNSON
practitioners. Hear the struggles they have had with Open Christopher Thoen
Innovation, what can be learned and how to approach obstacles in Director of Innovation and
their own organizations Knowledge Management
PROCTER & GAMBLE

Workshop B: 1 2 :3 0 – 3 :0 0
Innovation Unleashed: Identifying and Removing Barriers To Open Innovation
The workshop shows participants how to identify the barriers to • Group Exercise – How to remove barriers to innovation in your
innovation that can cripple the innovation capabilities that make organization
organizations successful. This interactive workshop also examines
how to make immediate changes in their organization to start removing Led by:
their particular barriers to innovation and accelerate their organization’s Braden Kelley
innovation capabilities. Founder
Business Strategy Innovation
Highlights include:
Editor
• An examination of how successful organizations go from nimble Blogging Innovation
David to sluggish Goliath
Braden Kelley has been advising companies on how to increase their
• An introduction of a framework for identifying barriers to innovation
revenue and cut their costs since 1996. He has maximized profits for
• Group Exercise – How to identify the barriers to innovation within companies while living and working in Germany, England, and the
your organization United States.
• An analysis of how others have removed barriers to innovation in
their own organizations

Workshop C : 3 : 1 5 – 5 : 4 5
Harnessing The Power Of Internal Diversity and How To Engage All Departments In The Innovation Process
In this hands-on workshop, participants learn how to move from the
creative side of Open Innovation to the profitable side. Participants
look at the mechanisms of innovation and how to apply them within
their organizations. Also, participants examine the blurred lines that
exist within their organization as well as the very diversified mindsets
and discover how to use that diversity to strengthen their product
development lifecycles.
The workshop also focuses on:
• Innovation magic – uncovering the philosophies, mindsets,
and approaches that enable the most successful and efficient
Implementation of innovation processes
• How to leverage constructive tension and the fine art of disagreement
• The benefits of failure and how to leverage failure to hasten the road
to success
• How to balance creativity with critical thinking
• Strategies for vertical integration of Open Innovation
• How to engage all players of product development/product launches
in open innovation initiatives including: research; marketing; design;
engineering; manufacturing and logistics
Led by:
George Hatzilias
Vice President
SLINGSHOT PRODUCT DEVELOPMENT GROUP, Inc.
Bob Burkhardt
Director of Innovation
SLINGSHOT PRODUCT DEVELOPMENT GROUP, Inc.

To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
3
 Day One Thursday, December 3, 2009
7:15 -8:00
Breakfast & Event Registration
Sponsored By:
8:00-8:10
Remarks From The Conference Chairman
Michael Arndt
Editor, Innovation and Design Coverage
BUSINESS WEEK
8:10-8:50 Opening Keynote Address
Unleashing The Power Of Innovation To Compete
And Win In The Emerging Creative Economy
Innovation is a key catalyst for economic recovery. As Vice President
and Chief Technology Officer for HP’s Personal Systems Group, Phil
McKinney sees daily examples of the breadth of human ingenuity
to solve social, economic, political and even technical challenges.
McKinney is passionate about tapping that human ingenuity to deliver
great results and regularly guides teams to unleash their own creative
potential. McKinney will share the ‘how’s’ of unleashing your own
personal creativity. His keynote session examines:
• His views on the emergence of the creative economy and its
implications for us all
• The turning point for his R&D team’s journey to identify and create an
entire new way to interact with people
• Historical data on where the winning innovations at HP have come
from
• How to uncover the unspoken needs and wants of your customer
• How to create within your organization the conditions needed for a
successful product development effort
Phil McKinney
Vice President & Chief Technology
Officer, Personal Systems Group
HEWLETT PACKARD
8:50-9:30 Keynote Address
End-User Innovation
How To Find The Best Hidden Secrets To Success
CSC has been turning fresh ideas into innovative technology solutions
for more than 50 years. Within CSC, Lem Lasher oversees CSC’s Office
of Innovation, which sets the strategic Innovation agenda for CSC
and includes: Leading Edge Forum, The Research Network, Collective
Intelligence and Catalyst.
This session examines how end-user driven innovation is the key
to achieve and maintain success in a competitive market. Session
highlights include:
• The core and context elements of innovation
• An analysis of the many types of innovation
• How to go about creating a product and service framework
4 To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
• How to move towards open, distributed innovation within your
organization
R. Lemuel Lasher
President, Global Business Solutions
Chief Innovation Officer
CSC
9:30-10:10
Cultural Shifts: How To Overcome Internal Resistance
To Open Innovation Initiatives
Rockwell Collins needed to overcome some hard and fast mindsets in
order to engage fully in open innovation initiatives. Before embarking on
the road to ‘open’ new product development, much was needed in order
to rid the organization of the fear of external partners and touch points.
This session examines:
• How to get your R&D and engineering professionals to view open
innovation as a key to new product development and sustainable
business growth
• Appealing to the ‘problem-solving’ nature of engineers to highlight the
inherent value of multiplying idea channels
• Implementing programs (The Open Innovator Rewards Program)
which recognizes and rewards employees for looking outside the
organization for innovation
Raj Aggarwal
Vice President Global Technology
and Special Projects
ROCKWELL COLLINS
10:10-10:40
Networking Break
10:40-11:20
Shell’s GameChanger – Creating a Structure For
Sponsoring Entrepreneurs To Help Breakthrough
Ideas Mature Rapidly to Proof-of-Concept
GameChanger helps move ideas to reality by sponsoring entrepreneurs
to develop their ideas to proof-of-concept - a critical milestone on the
path to market. It has been an integral process at Shell for 12 years
and has graduated more than 200 projects. This session examines
how Shell put this structure in place, the strengths of the GameChanger
program, and how to apply a similar initiative in your organization.
Session highlights include:
• Examining every steps in the GameChanger process and how to get
started on a new initiative
• How to be transparent to your internal and external partners while still
‘flying below the radar’
• How to create a flexible structure which allows for radical innovation
outside the company walls
• How Step-Change Innovation opened space for disruptive innovation
at Shell
 • The importance of taking small steps to stay at the leading edge of
innovation
Russ Conser
Manager – EP GameChanger
SHELL
11:20-11:50
Crowdsourcing Crash Course
How To Utilize Your Consumers: They Have The
Answers!
Incorporating the hearts, minds and imaginations of your consumers
into your product development process sets your product up to win
in the marketplace. But knowing how to utilize those consumers isn’t
always as clear. Most are still left with the ever-present, “but ‘how’ do
you do it?” This session will:
• Illustrate key benefits of integrating the consumer into new product
development processes
• Examine the benefits and the how-to’s of crowdsourcing
• Demonstrate how to find the right consumers to integrate into your
co-creation processes
Ed Harrington
Innovation Process Facilitator
IDEAS TO GO
11:50-12:30 PANEL DISCUSSION
Patents as Tools to Accelerate Innovation – How To
Get Your Organization On the Right Path
The issue of patents is oftentimes batted over to the legal department.
However, with the growth of open innovation success, the intrinsic
value of patents and their ability to deliver and spur innovation is
becoming more and more apparent. Those business executives who
understand how patents can accelerate innovation within their own
product development teams will reap the rewards of ‘first come, first
served.’ However, education and myth-busting must take place in many
organizations before business executives become comfortable within
the legal realm of patents. The goals of the panel are to:
• Overcome common misconceptions and fears around the patent
system
• Develop strategies that engage business executives to view patents
not just as legal rights, but as an innovation “shopping lists”
• Uncover how to leverage your own internal IP portfolio to identify
lucrative out-licensing opportunities
• Discuss ways to educate and encourage your teams to leverage this
information to foster creative flows
Panel Leader:
Jackie Hutter, MS JD
Patent Attorney, President
THE HUTTER GROUP
12:30-1:30
Networking Lunch
1:30-2:10 Practical Keynote
How To Brand Yourself As A Partner Of Choice And
Turn Ideas Into Profits
In 2001 CEO A.G. Lafley publicly proclaimed that Procter & Gamble
would source 50% of the company’s innovation externally. Years later,
they are reaping the rewards, breaking down antiquated barriers and
paving the path for industry to follow in their quest for turning ideas into
profits, regardless of their origin. This session examines:
• Identifying pockets of open innovation that may already exist within
your organization
• Key partnerships, supply/value chain, employees to be engaged
• The importance of starting small even if you’re big
• How leadership can and must be a key driver of open innovation
initiatives
• Overcoming cultural barriers – what worked and what didn’t
• Branding yourself as a partner of choice
• Working with external business development to maintain excellence
in collaborative relationships
• Continuing to strive for diversity in the quest for innovation
Chris Thoen
Director of Innovation and
Knowledge Management
PROCTER & GAMBLE
2:10-2:50
Innovation Turnaround:
Embedding Innovation Throughout The Organization
To Achieve Ultimate Bottom Line Results
Whirlpool recently underwent one of the most successful innovation
turnarounds in corporate history. Their belief is that people at every
walk of life can generate innovation – that it is within our very natures
to create. And they have been harnessing this power to drive their
organization’s success. This session examines:
• How to build the concept and practice of innovation into every day
job functions
• Methods for uncovering hidden innovators within your organization
• How to work on a macro level to embed innovation into company
systems and business models
• Tactics for promoting inter-business unit collaboration
• How to tie innovation to bottom-line results to maintain momentum
Moises Norena
Director of Global Innovation and PMR
WHIRLPOOL

Panelists: 2:50-3:30
Carrington Smith Creating Superior Collaboration Networks to Take
Director of Intellectual Property Licensing Full Advantage of the Opportunities That Exist Within
AIR PRODUCTS
External Partners
Jim Markwith Johnson & Johnson’s work with academic institutions, external
Senior Attorney, Intellectual Property incubators, foundations and innovative clinicians sets a world-class
& Licensing example for how to fully utilize the external sources available and more
MICROSOFT CORPORATION importantly, for how to manage those critical relationships. They are

To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
5
 experts at seeking, identifying evaluating and tracking opportunities
from external sources and then managing those relationships to
achieve commercial success and better patient care.
Youseph Yazdi is in the process of transitioning from his role as
Director at J&J’s COSAT Group to Johns Hopkins University, one of
J&J’s primary partners. He will now be in the unique position of reaping
the rewards of his own best efforts. In this dual session, Robert and
Youseph will pull upon their in depth experience to examine how to:
• Design a process to capture and manage ideas coming in from
multiple sources
• Manage opportunities across corporate development options
(licensing, discovery research, strategic sourcing, global alliances,
M&A, joint ventures, etc.)
• Build connections with differentiated partners: universities, research
hospitals, labs, individuals, etc.
• Fine tune relationships with key partners using examples from the
J&J – Johns Hopkins relationships
• Grow relationships with external research partners to achieve
maximum commercial success
Robert Zivin
Senior Director, Corporate Office
of Science and Technology (COSAT) innovation to ensure maximum commercial impact
JOHNSON & JOHNSON
Youseph Yazdi, PhD, MBA
Director, Center for Bio Engineering
Innovation and Design
JOHNS HOPKINS UNIVERSITY
3:30-3:50
Afternoon Networking Break
3:50-4:30
Accelerating Cross-Functional Collaboration
and Drastically Increasing Open Innovation
Competitiveness
Succinct visualizations of your company’s open innovation landscape
and trends of IP and technologies in your company’s strategic market
context can accelerate cross-functional collaboration and enable faster
and more confident open innovation decisions. This session looks at
how leading open innovation companies have massively broadened
their open innovation lenses for competitive advantage. This session
examines:
• Cross-over technologies and how to scan for emerging disruptive
technologies
• Conducting an analysis of competitive build vs. buy insights
• Best practices for assessing partnering-merger opportunities
• Delivering a productivity toolset to illuminate options and risks
• Successfully managing open innovation collaboration across
research, business development, marketing, tech transfer, legal and
management constituencies
Greg Narog
Senior Vice President Marketing & Sales
OVALIDEAS, INC.
Gary M. Oosta, PhD
Chief Technology Officer
OVALIDEAS INC.
6 To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
4:30-5:10
Creating a Strategic Organizational Framework
Which Connects All Critical Divisions To Support and
Foster The Success Of Open Innovation Initiatives
The vast amount of resources available both internally and externally
can be overwhelming and generate the risk of creating bottlenecks and
fracture points in an organization. GSK is redefining its organizational
framework to create an environment that taps internal resources, while
staying flexible enough to move quickly in this fast paced innovation
arena. GSK is striving to balance its internal infrastructure in such
a way as to gain alignment across the organization, enabling the
company to tap all of the right resources and have the maximum
humanitarian and commercial impact. This session examines:
• The structure – identifying who needs to be involved in open
innovation initiatives and how
• Technology options – evaluating the applications available
• Regulatory issues – determining how involved toxicology and other
key groups need to be
• Research & development – engaging all areas, from sourcing to
output
• Marketing and strategic brand management – managing open
• The birds-eye view - putting a structure in place to share best
practices across all engaged departments
Helene Rutledge
Director of Open Innovation,
Consumer Healthcare R&D
GSK CONSUMER HEALTHCARE
5:10-5:50 Keynote Address
Creating a Continuum of Innovation Opportunities
While Fostering a Culture of Collaboration in
Turbulent Economic Times
In this compelling session, Cheryl Perkins shares best practices for
taking open innovation to the next step. Drawing upon case studies of
success and advances in open innovation theory and practice–some
presented here for the first time–she will show how innovation can be
energized to conquer innovation fatigue. In this session participants
learn:
• How to create a strategy, structure and culture to successfully lead
your innovation efforts
• How to build the right foundation to deliver a continuum of
innovation
• How to find the right partners to deliver a sustainable pipeline
• How to engage internal stakeholders in your efforts
• How to measure the success of your initiatives
Cheryl Perkins
Founder and President
INNOVATIONEDGE
5:50
Closing Remarks
 6:00-7:30 Hutch Carpenter
Networking Hour & Open Innovators’ Spotlight – Innovation Blogger, Inventor and Director
Spigit.com
Come Fatten Your Product Development Pipelines…
Inventors, Entrepreneurs and Academics take the microphone and James Todhunter
shed light on some of their latest and greatest innovations that may be Inventor and Chief Technology Officer
the key to your next product launch. The following have already been Invention Machine
confirmed for this exciting, value-added session: Chris Leyerly
Ric Merrifield Inventor, Entrepreneur and COO
Business Architect Hydrovolts
MICROSOFT Robert Brands
Kevin Wozniak Innovation Coach, Inventor and
Director, Technology Licensing President & CEO
GEORGIA TECH RESEARCH CORPORATION Brands & Company
Angie Onassis
Jay Cousins
Inventor, Entrepreneur, President
Inventor, Entrepreneur, Founder
YOYO LIPGLOSS
MindFlip & FlatWorld Innovations
Dr. Alexander Orlando Visit us at www.worldrg.com/openinnovation for
President and CEO ongoing updates on participants
InnoCrowding Corporation

Day TWO Friday, December 4, 2009

7:15 -8:00 9:00-9:30 HANDS-ON STRATEGY!
Morning Coffee Innovation Uncovered:
A Tactical, Practical How-To On Finding The
8:00-8:10 Innovation Hidden Within Your Organization
Remarks From The Conference Chairman What if you could maximize your contribution to your organization’s
Michael Arndt innovation efforts? What if you could increase your level of creativity
Editor, Innovation and Design Coverage with little effort? Each organization’s ability to innovate would be
BUSINESS WEEK supercharged if every employee understood how they contribute
to – and detract from – the innovation process. In this fast-paced,
action-packed session, participants learn how to develop “Innovation
8:10-8:50 Keynote Address Personality Poker,” for their own organizations enabling them to:
Empowering External Sources To Maintain • Reveal the individual innovation styles within your organization
Your Competitive Edge Amongst a Firestorm Of • Uncover simple techniques for generating new ideas
Competition • Pinpoint some of the biggest mistakes organizations make
Mozilla is leveraging add-on developers, enabling and empowering
• Build high performing innovation teams within your organization
the widest possible community of people to come together and explore
potential new innovations in the web experience. They are providing Steve Shapiro
Vice President of Strategic Consulting
tools, resources and infrastructure to enable a broader community
InnoCentive
to come together in one place to help them remain competitive. This
session examines:
• Implementing tools and processes to help internal people continue to 9:30-10:10
find inspiration Taking the Ball and Running – Transforming Core
• Mobilizing the creative wealth of university students through Business Processes To Achieve Sustainable Growth
competitions within New Lines of Game Changing Products
• Leveraging the design-concepts series, which is proffering tools to A recent analysis of the innovation practices at Clorox revealed that
help external partners tailor their innovations to meet their specific their time-to-market for large, market-changing products was longer
design needs than some of their competitors. Subsequently, new business processes
Chris Beard were defined and implemented throughout the entire Clorox innovation
Chief Innovation Officer operation. Their transformation culminated in the January 2008 launch
MOZILLA CORPORATION of Green Works, which enabled them to capture more than 50% of the
natural cleaning category. The total value of their portfolio increased

To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
7
 30% and they realized a 25% increase in speed to market. This 11:40-12:20 INTERACTIVE DISCUSSION
session examines: Innovation 2.0 Readiness:
• Selecting the right processes and tools to deliver accurate data An Interactive Discussion of Practical Solutions For
across the organization Enterprise Open Innovation
• Implementing product data management and portfolio tools From crowdsourcing and knowledge management applications to
• Redefining how to differentiate projects across the organization - the brand identity and ideation, the solutions needed and available to
“3-gear model” help enhance and drive Open Innovation initiatives are getting more
• Making strategic resource allocation and investment decisions comprehensive and complex. This open discussion session gives
attendees an opportunity to engage leading solution providers in a
• Utilizing new innovation processes to deliver greater value in more
discussion on what some of the best tools are in the market and what
cost effective ways
the future has to offer. The session will run as follows:
Ed Rinker
• Ric Merrifield discusses a true definition of Innovation
Manager, Technology Brokerage Group
CLOROX • Panelists give 3-5 minute intro to their products and services and
their insights into industry needs
• Panelists give 2-3 minutes of input into 3 key questions generated
10:10-10:30 pre-event by attendee survey
Morning Refreshment Break
• Open discussion generated by the audience
Panel Leader:
10:30-11:10 Ric Merrifield
Hands-On Strategies For Overcoming the Key Business Architect
Challenges Of Open Innovation MICROSOFT
In addition to being the CTO of Invention Machine, Jim todhunter is a
Panelist:
seasoned innovator and inventor and has been working on the front
Shelley Kuipers,
line of innovation for more than 30 years. In this hands-on session,
President and CEO
participants learn: CHAORDIX
• How to overcome key challenges of open innovation
- Alignment
12:20-1:20
- Authority
Networking Lunch
- Actualization
• How to validate ideas upfront
1:20-2:00 – PANEL DISCUSSION
• How to accelerate the conversion of ideas into market leading
Strategic IP & Licensing For Business:
products and services
Defining Key Legal Issues As They Must Be
James Todhunter
Inventor and Chief Technology Officer
Understood by The Business Executive
Invention Machine Open Innovation is driving IP and licensing issues out of the legal
department into the boardroom more and more. However, key business
executives need not know the minutia of legalese to turn licensing
11:00-11:40 and IP matters into strategies for avoiding risk and capitalizing on
Successful Partnering Models at Cisco opportunities. This panel looks to identify major legal matters and
How To Get the Most Out Of Your Strategic Alliances presents them as they need to be seen in order to be managed most
From the CEO down, organizations must recognize the need to invest in successfully by business executives. This panel will address:
strategic alliances and open innovation. Drawing on Cisco’s experience • The key licensing and legal matters that every business executive
and innovating partnering models, this presentation examines how should be aware of
alliances are critical to a company’s business strategy in today’s • How moving towards open standards is effecting the business and
challenging business environment. Highlights include: what you need to know to be prepared
• Assessing and integrating the key tools and processes that every • The top IP concerns with new and evolving business models
successful alliance must have to capitalize on change
Moderator:
• How to balance the dynamics of partnering with a competitor
Joseph Capraro
• How to collaborate in a world without borders Partner
• How to generate significant and sustainable business value PROSKAUER ROSE LLP
Greg Fox Panelists:
Chief Marketing Officer - Strategic Alliances Carrington Smith
WW Operations & Business Development Director of Intellectual Property Licensing
CISCO AIR PRODUCTS

Jim Markwith
Senior Attorney, Intellectual Property & Licensing
MICROSOFT CORPORATION

8 To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
 2:00 -2:40
The Metrics of Innovation –
Defining Key Metrics to Quantify:
The Value of Open Innovation Initiatives and
Maximizing R&D Investments
With the growth of Open Innovation, organizations are facing increasing
complexity when it comes to dealing with their partners and various
issues such as IP, risks and benefits sharing, as well as relationships
and cultural differences. Identifying and leveraging real, tangible
metrics helps to drive the innovation process, while minimizing conflict
resolutions. This session examines how to:
• Define the right metrics to monitor and measure innovation
effectiveness
• Identify metrics to track the success of innovation efforts
• Apply metrics to mission-critical decision making processes
• Apply metrics to partners and alliances – keeping a scorecard on
your partners
• Compare and contrasting metrics for internal innovation vs. external
• Implement collaborative metrics across the organization
John Tao
Vice President, Open Innovation
WEYERHAEUSER
2:40-3:10
Innovation and Brand Alignment – Ensuring External
Innovations Are Appropriately Integrated With Your
Brand Strategy
In order for Open Innovation initiatives to have a full, profitable
impact, they must travel in from the front end, managed across the
enterprise, and then appropriately integrated into your customer-facing
branding and marketing initiatives. Brands are a delicate and valuable
commodity and so the entrance of outside ideas must be handled with
care. In this session Bob Burkardt discusses:
• Guiding the innovation efforts within the bounds of brand elasticity
• How to incorporate positive aspects of outside innovations into
existing brand strategies
• How the early identification and explanation of brand message can
help internal resources and strategic partners to focus innovation
efforts in areas that are most likely to build the brand, rather than
dilute the brand value
Bob Burkhardt
Director of Innovation
SLINGSHOT PRODUCT DEVELOPMENT GROUP
3:10-3:50 Keynote Address
Redefining A Giant – Spurring Profits By Pooling the
Expertise and Sharing the Risk
Two thirds of Xerox’s revenue comes from either products launched
or refreshed in recent years. This was achieved through reducing the
company’s cost base while turning its attention to innovation, unafraid
to completely redefine their company in a changing market. Dr. Hoover,
VP, Xerox Innovation Group, delivers the perspective on how Xerox
literally redefined itself and how they continue to:
• Leverage R&D alliances to breath new life into existing product lines
• Apply Lean Six Sigma and “Wikis” to improve efficiencies across the
entire value chain
• Take the leap from NPD to incubating and spinning out entire new
business lines
• Create a culture of innovation that accepts and pushes the
organization to grown with the times
Dr. Stephen Hoover
Vice President, Xerox Innovation Group
XEROX
3:50
Closing Remarks & Conference Conclusion

Registration Information
PAYMENT POLICY/SUBSTITUTIONS/CANCELLATIONS: Registration fees must
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be paid by November 18, 2009. Your registration may be transferred to a
9/18/2009 10/16/2009 12/2/2009
member of your organization up to 24 hours in advance of the conference.
Conference ONLY $1,395 $1,595 $1,795 All cancellations received on or before November 18, 2009 will be subject to
a $295 administrative charge. We regret that no refund for cancellations will
Conference + 1 Workshop $1,595 $1,795 $1,995
be made after this date. In case of conference cancellation, World Research
Conference + 2 Workshops $1,795 $1,995 $2,195 Group’s liability is limited to refund of the conference registration fee only. World
Research Group reserves the right to alter this program without prior notice. All
Conference + 3 Workshops $1,895 $2,095 $2,295
cancellations must be submitted in writing on or before 14 days prior to the
Fee includes morning coffee, lunch, refreshments, and conference conference date in order to receive a refund, minus cancellation fee.
documentation. Please make checks payable to WRG Research, Inc. CONFERENCE VENUE:
TEAM DISCOUNT: Register 3 team members from the same organization at Crowne Plaza Universal Orlando
the same time and the 4th team member attends FREE! (Valid only at regular 7800 Universal Blvd.
registration rate.) Orlando, Florida 32819
Phone: 407.355.0550
SATISFACTION GUARANTEED: World Research Group stands behind the quality Fax: 407.355.0504
of its conferences. If you are not satisfied with the quality of the conference, a
credit will be awarded towards a comparable World Research Group conference Press permission must be obtained prior to the event and is dependent upon the
of your choice. speakers’ approval. The press may not quote speakers or delegates unless they
have obtained their approval in writing. Press passes do not include admittance
to pre-event workshops.

To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
9
 Special Networking Event
Open Innovators’ Spotlight
Come Fatten Your Product Development Pipelines…
Inventors, Entrepreneurs and Academics take the microphone and shed light on some of their latest and greatest innovations
that may be the key to your next product launch. The evening sheds light on some of the best and brightest ideas out there and
brings together creators and developers to help fuel the drive towards innovation for all attendees.
Whether you’re an inventor with an idea you’re looking to get exposure for, an R&D executive looking for new innovations to draw
into your product pipelines, or just looking for fuel to feed a creative mind, this is an evening you don’t want to miss!
We are proud to have already welcomed the below Innovator’s to the event – you can find more information on each of the
participants as well as new additions by visiting www.worldrg.com/openinnovation/spotlight.

Ric Merrifield James Todhunter

Business Architect Inventor and Chief Technology Officer
MICROSOFT Invention Machine

Kevin Wozniak Chris Leyerle

Director, Technology Licensing Inventor, Entrepreneur and COO
GEORGIA TECH RESEARCH CORPORATION HYDROVOLTS

Jay Cousins Robert Brands

Inventor, Entrepreneur, Founder Innovation Coach, Inventor and President & CEO
MindFlip & FlatWorld Innovations Brands & Company

Dr. Alexander Orlando Angie Onassis

President and CEO Inventor, Entrepreneur, President
InnoCrowding Corporation YOYO LIPGLOSS

Hutch Carpenter
Innovation Blogger, Inventor and Director
Spigit.com

Blogger’s Corner
Dynamic Content Before, During And After The Event!
Resident bloggers, twitterers and all-around innovation experts conduct cutting-edge presenter interviews, deliver valuable
industry updates and bring dynamic around-the-clock coverage on the event. Resident experts include:
Braden Kelley Jackie Hutter
http://blogginginnovation.com http://www.PatentMatchmaker.com
http://twitter.com/innovate http://www.IPAssetMaximizerBlog.com
http://innovationcommunity.ning.com Twitter: @ipStrategist

Stefan Lindegaard Michael Arndt, Business Week

http://stefanlindegaard.com http://bx.businessweek.com/business-innovation

Hutch Carpenter Ric Merrifield, Microsoft

http://bhc3.wordpress.com http://www.rethinkbook.com

Renee Callahan Rob Veldt, innpowerer

http://www.innoblog.com http://www.ThinkTankThursday.com
http://www.twitter.com/Renee_Innosight http://www.linkedin.com/in/robveldt
http://twitter.com/innpowerer
Philippe De Ridder
http://www.openinnovators.net Robert Brands
http://www.theboardofinnovation.com http://www.InnovationCoach.com

Visit www.worldrg.com/openinnovation/bloggerscorner for more updates!

10 To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
 SPONSORS
Ideas to Go is a creative process consulting firm that specializes in
helping cross-functional teams generate winning concepts for new
products and services, positioning, naming and promotions projects.
Ideas To Go believes that co-creating ideas with consumers is a key
element in breakthrough concepts. Creative Consumers® associates
are diverse individuals trained to help clients go beyond reaction-
only input — offering perspectives, insights and unmet needs that not
only drive initiatives forward, but ground them as well.
Founded in 2001, InnoCentive helps companies innovate better.
The InnoCentive Marketplace is the first global web community
for open innovation, where Seeker companies submit complex
problems and invite more than 180,000 Solvers to submit innovative
solutions for awards ranging up to US$1,000,000. InnoCentive@Work,
the Software-as-a-Service offering, unites experts from all areas
within an organization and encourages a cross-fertilization of ideas.
The ONRAMP set of tools, expertise and best practices makes it
easy to get familiar with either product and accelerate innovation
success.
A leading provider of innovation software, Invention Machine
drives sustainable innovation by empowering global organizations
to translate ideas into market-leading products, consistently and
rapidly. Global 2000 manufacturers in more than 25 countries rely
on Invention Machine Goldfire for product innovation, process
improvement and market expansion. Its unique software fuels
sustainable innovation across numerous industries, including
aerospace and defense, automotive, consumer technology,
energy and environment and life sciences. For additional
information, please visit invention-machine.com.
Proskauer’s Patent Law Group helps clients develop, leverage and
maintain their most valuable IP assets. We have vast experience
in strategic patent portfolio development, patent prosecution,
licensing, patent litigation and alternative dispute resolution. We
are particularly well-known for developing practical, cost-effective
solutions that meet our clients’ unique business needs. Please visit
www.proskauer.com.
Partnership Opportunities
Industry-specific events help 80% of B2B marketers reach decision makers,
generate qualified leads, and build brand awareness. According to American
Business Media, B2B events are ranked #1 for helping business decision
makers find out about new products and services.
At WRG, we spend our time understanding the business needs of the primary
market. Our conferences and seminars are designed to ensure the delivery of
the most pertinent and timely content on new product and services. That’s why
95% of companies attending WRG programs make a point of returning.
We view solution providers as partners and assist them in:
• Being more effective in reaching the target audience before, at and after the
face-to-face experience
• Gaining direct and personal access to potential clients
• Maximizing the investment in making connections and developing relationships
• Organizing face-to-face meetings
To Register:
Call: 800-647-7600 or 781-939-2500 • Fax: 781-939-2543 • e-mail: info@worldrg.com • www.worldrg.com/openinnovation
For leading open innovation companies the ability to rapidly
and effectively scan globally for technologies ideas, trends or
partners, or for best fit outlicensing candidates, is a competitive
competency. Oval Ideas, Inc. has collaborated with leading
technologies strategies organizations and thought leaders to
develop methodologies and software solutions that accelerate this
process and reveal actionable strategic business and technical
intelligence from patents and other literature sources. Results have
been more rapid management buy-in and confident collaborative
decision making across functional groups…especially from insights
and validation of opportunities and risks enabled because the
landscapes are rendered in the organization’s market context and
vocabulary.
Slingshot Product Development Group is a vertically integrated
product development firm specializing in research, ideation,
conceptual design, prototyping, engineering, design for
manufacture, packaging, program management and
manufacturing coordination.
Our intrinsic passion for innovation lies within every team member
enabling our company to create revolutionary new products that
drive demand in today’s market. From Fortune 500 corporations to
start-ups we have the expertise to develop your product from initial
ideas through production and launch them into the marketplace.
Chaordix™ delivers technology and know-how to help
organizations use crowdsourcing to outperform. The Chaordix
platform, a SaaS engine for enterprises, harnesses crowds for
collective intelligence for innovation, market prediction, research
and brand input. Chaordix is a proud venture of Cambrian House –
a company which pioneered crowdsourcing technology and
methodology, and built its own crowd to identify promising new
business ideas. Cambrian House is a recognized thought leader in
crowdsourcing garnering attention from Harvard Business School,
Business Week, Financial Times, and CNET, and speaking requests
from events such as Community 2.0 Conference, MESH, and Red
Herring Top 100. www.chaordix.com
• Becoming part of the decision making to enhance the conference/seminar
program experience
• Consulting as their editorial content advisor
• Creating an experience that matches the client’s goals to the market’s needs
• Coming away with leads and a positive ROI
Specific partnership opportunities with WRG depend on how we can best
meet the needs of the individual client. We work closely with clients to create
a worthwhile investment. Examples of participation from solution providers
include, but are not limited to:
On-site service demos • Topic matter expertise • Exhibiting
Reception/luncheon/breakfast sponsorship • Compendium sponsor
Specialized track hosts • Discussion group leaders • Topic moderators
For more information on WRG partnership opportunities,
please contact Aron Barkan at 646-723-8035 or aron@worldrg.com.
11
 WRG Research, Inc. ATTENTION MAILROOM: If undeliverable to addressee, this
500 West Cummings Park, STE 5400 important time-sensitive information should be forwarded to PRSRT STD
Woburn, MA 01801 your Chief Innovation Officer, Chief Marketing Officer, U.S. POSTAGE
VP Product Development. PAID
MW09004 SALEM, NH
Please do not remove label PERMIT #151

Open Innovator’s Spotlight!

Come Fatten Your
Product Development Pipelines
Featuring cutting edge ideas from Hydrovolts,
Georgia Tech, Mindflip, Spigit.com, Brands &
Company, Innocrowding, Sink Drink and More…

Bloggers’ Corner – Conference Content

Breaking Time & Location Barriers
Featuring pre-event, onsite and post-event coverage 4 Easy Ways to Register
Stefan Lindegaard, Branden Kelley, Michael Arndt,
Phillip De Fidder, Hutch Carpenter, Renee Callahan,
WEBSITE PHONE E-MAIL MAIL
and more… www.worldrg.com/ 800-647-7600 info@worldrg.com WRG Research, Inc.
openinnovation 781-939-2500 500 West Cummings Park
outside the U.S. STE 5400
Woburn, MA 01801
(Registrations and Payments Only)

Seven Outstanding Keynote Sessions:

Phil McKinney
SVP and Chief Technology Officer
HEWLETT PACKARD
Chris Beard
Chief Innovation Officer
MOZILLA CORPORATION
Cheryl Perkins
President & Founder
INNOVATION EDGE
Steve Hoover, Ph.D.
Vice President, Innovation Group
XEROX
R. Lemuel Lasher
President GBS, Chief Innovation Officer
CSC

Practical Strategies For Christopher Thoen

Director of Innovation and Knowledge
Changing The Game Management
PROCTER & GAMBLE
Hear First Hand How To Apply Lessons From Greg Fox
Today’s Leading Game-Changers to Your Organization Chief Marketing Officer - Strategic Alliances,
WW Operations & Business Development
SHELL GSK CONSUMER ROCKWELL COLLINS CISCO SYSTEMS
CLOROX HEALTHCARE JOHNSON & JOHNSON
WHIRLPOOL Event Chairman:
JOHNS HOPKINS MICROSOFT
UNIVERSITY WEYERHAEUSER CORPORATION Michael Arndt
JOHNSON & JOHNSON AIR PRODUCTS Editor, Innovation & Design Coverage
BUSINESS WEEK

December 2-4, 2009 www.worldrg.com/openinnovation

The Crowne Plaza Universal Orlando • Orlando, FL