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Russ Conser
Head GameChanger
SHELL
Ed R\ue002nker
Manager, Technology Brokerage Group
CLOROX
Youseph Yazd\ue002, PhD, MBA
Director, Center \ue000or Bio Engineering
Innovation & Design
JOHNS HOPKINS UNIVERSITY
Robert Z\ue002v\ue002n
Senior Director, COSAT
JOHNSON & JOHNSON
Helene F. Rutledge
Director O\ue000 Open Innovations
GSK CONSUMER HEALTHCARE
Mo\ue002ses Norena
Director o\ue000 Global Innovation and PMR
WHIRLPOOL
John Tao
Vice President o\ue000 Open Innovation
WEYERHAEUSER
Carr\ue002ngton Sm\ue002th
Director Intellectual Property Licensing
AIR PRODUCTS
Raj Aggar\ue003al
Vice President Global Technology &
Special Projects
ROCKWELL COLLINS
Je\ue001\ue001 Murphy
Executive Director, Improvement
Methodologies & Business Innovation
JOHNSON & JOHNSON
J\ue002m Mark\ue003\ue002th
Senior Attorney
Intellectual Property & Licensing
MICROSOFT CORPORATION
Seve\ue001 Outsta\ue001di\ue001g
Key\ue001ote Sessio\ue001s:
Ph\ue002l McK\ue002nney
SVP and Chie\ue000
Technology O\ue000fcer
HEWLETT PACKARD
Chr\ue002s Beard
Chie\ue000 Innovation O\ue000fcer
MOZILLA CORPORATION
Cheryl Perk\ue002ns
President & Founder
INNOVATION EDGE
Steve Hoover, Ph.D.
Vice President,
Innovation Group
XEROX
R. Lemuel Lasher
President GBS,
Chie\ue000 Innovation O\ue000fcer
CSC
Chr\ue002stopher Thoen
Director o\ue000 Innovation and
Knowledge Management
PROCTER & GAMBLE
Greg Fox
Chie\ue000 Marketing O\ue000fcer -
Strategic Alliances,
WW Operations & Business
Development
CISCO SYSTEMS
Eve\ue001t Chairma\ue001:
M\ue002chael Arndt
Editor, Innovation &
Design Coverage
BUSINESS WEEK
December 2-4, 2009
The Cro\ue003ne Plaza
Un\ue002versal Orlando
Orlando, FL
www.worldrg.com/openinnovation

Ope\ue001 I\ue001\ue001ovator\u2019s Spotlight!
Come Fatte\ue001 Your Product
Developme\ue001t Pipeli\ue001es

Bloggers\u2019 Cor\ue001er \u2013
Co\ue001\ue000ere\ue001ce Co\ue001te\ue001t Breaki\ue001g
Time & Locatio\ue001 Barriers
Proud To Be Supported By:
Follow us o\ue001:
Spo\ue001sors:
Hear First Ha\ue001d How To Apply Lesso\ue001s From
Toda\ue001\u2019s Lead\ue000ng Game-Changers to Your Orga\ue001izatio\ue001
PRACTiCAL STRATEGiES FOR
CHANGiNG THE GAME
www.openinnovators.net\u2022 www.stefanlindegaard.net\u2022 www.twitter.com/Renee_Innosight
www.PatentMatchmaker.com\u2022 www.innoblog.com\u2022 www.ipAssetMaximizer.com and more!
2
TO REGiSTER:
Call: 800-647-7600or 781-939-2500\u2022 Fax: 781-939-2543\u2022 e-ma\ue002l: \ue002n\ue001o@\ue003orldrg.com\u2022 \ue003\ue003\ue003.\ue003orldrg.com/open\ue002nnovat\ue002on
Dear Colleague,

Jo\ue002n us \ue001or the \ue002naugural Open innovat\ue002on Summ\ue002t, del\ue002ver\ue002ng pract\ue002cal, act\ue002onable
strateg\ue002es on ho\ue003 to manage open \ue002nnovat\ue002on \ue002n\ue002t\ue002at\ue002ves and get the absolute
max\ue002mum return on your R&D \ue002nvestments.

The speaker \ue001aculty \ue002s compr\ue002sed o\ue001 an outstand\ue002ng m\ue002x o\ue001 corporate pract\ue002t\ue002oners,
\ue002nventors, \ue002nnovators and \ue002ndustry greats, g\ue002v\ue002ng attendees a r\ue002ch, hol\ue002st\ue002c program.
Each sess\ue002on \ue002s geared to g\ue002ve pract\ue002cal adv\ue002se on ho\ue003 to best manage open
\ue002nnovat\ue002on programs to ach\ue002eve streaml\ue002ned, susta\ue002nable gro\ue003th \ue002n your ne\ue003 product
development p\ue002pel\ue002nes.

Act\ue002onable \u201cHo\ue003-To\u201d Sess\ue002ons Led By
Game-Chang\ue002ng Corporate Pract\ue002t\ue002oners

The event \ue002s r\ue002ch \ue003\ue002th game-chang\ue002ng pract\ue002t\ue002oner perspect\ue002ves. Presenters go \ue001ar
beyond \u201cwHY\u201d they have made or are mak\ue002ng the move \ue002nto Open innovat\ue002on to
g\ue002ve you brass-tacks strateg\ue002es on \u201cHOw\u201d they manage \ue002n\ue002t\ue002at\ue002ves \ue003\ue002th\ue002n the\ue002r o\ue003n
organ\ue002zat\ue002ons. Belo\ue003 are just a \ue001e\ue003 o\ue001 the examples o\ue001 the success\ue001ul strateg\ue002es you \ue003\ue002ll
hear at the event:

\u2022\ue000P&G on ho\ue003 to brand yoursel\ue001 as a partner o\ue001 cho\ue002ce
\u2022\ue000Rockwell Collins on ho\ue003 to overcome \ue002nternal R&D res\ue002stance to change
\u2022\ue000J&J on ho\ue003 to bu\ue002ld super\ue002or external commun\ue002cat\ue002ons net\ue003orks
\u2022\ue000Mozilla on ho\ue003 to \ue002mplement \ue003eb tools to a\ue002d \ue002n user-based \ue002nnovat\ue002on

creat\ue002on

\u2022\ue000GSK on ho\ue003 to create rock-sol\ue002d \ue002nternal organ\ue002zat\ue002onal \ue001rame\ue003orks
\u2022\ue000Cisco on ho\ue003 to get the most out o\ue001 external partners and all\ue002ances
\u2022\ue000Weyerhaeuser on ho\ue003 to de\ue000ne key metr\ue002cs \ue001or open \ue002nnovat\ue002on \ue002n\ue002t\ue002at\ue002ves
\u2022\ue000Xerox on ho\ue003 to take the leap \ue001rom NPD to \ue001ull-blo\ue003n sp\ue002n-o\ue001\ue001s

A Tremendous Gather\ue002ng o\ue001 \u201cwho\u2019s who\u201d \ue002n innovat\ue002on
in add\ue002t\ue002on to the amaz\ue002ng collect\ue002on o\ue001 esteemed corporate pract\ue002t\ue002oners, the event
\ue002s fush \ue003\ue002th \ue002nventors, academ\ue002cs, bloggers, \ue002ndustry gurus and \ue002nnovat\ue002on experts.

And so \ue003hether you are contemplat\ue002ng the move to Open innovat\ue002on, already \ue002n
the process o\ue001 \ue002nnovat\ue002on sourc\ue002ng, or \ue002n search o\ue001 act\ue002onable strateg\ue002es to dr\ue002ve your
\ue002n\ue002t\ue002at\ue002ves to have the max\ue002mum \ue002mpact on your product development cycles and
bottom l\ue002nes, th\ue002s \ue002s an event you don\u2019t \ue003ant to m\ue002ss.

we o\ue001\ue001er group rates and tremendous d\ue002scounts \ue001or \ue002nventors, entrepreneurs and
academ\ue002cs. For quest\ue002ons about the program, please contact Mel\ue002ssa Morr\ue002ssey at

mmorr\ue002ssey@\ue003orldrg.com.
we look \ue001or\ue003ard to meet\ue002ng you \ue002n Orlando!
Best,
Mel\ue002ssa Morr\ue002ssey

M\ue002chael Arndt
Con\ue000erence Director
Editor, Innovation & Design
World Research Group
Busi\ue001ess Week
PRACTiCAL STRATEGiES FOR CHANGiNG THE GAME
The Crowd \u2013
Who Should Atte\ue001d
T\ue002p Indu\ue003trie\ue003:

\u2022\ue000 Computing\ue000&\ue000Electronics
\u2022\ue000 Consumer\ue000Packaged\ue000Goods
\u2022\ue000 Food\ue000&\ue000Beverage
\u2022\ue000 Industrial\ue000Products\ue000and\ue000

Manu\ue001actur\ue002ng
\u2022\ue000 Financial\ue000Services\ue000
\u2022\ue000 Pharmaceuticals,\ue000Biotech\ue000&\ue000
Med\ue002cal Dev\ue002ces

\u2022\ue000 Healthcare
\u2022\ue000 Energy
\u2022\ue000 Oil,\ue000Gas\ue000and\ue000more

Fr\ue002m C\ue002rp\ue002rati\ue002n\ue003 Y\ue002u Wi\ue001\ue001
Meet with:

\u2022\ue000 Chief\ue000Innovation\ue000Of\ue001cers
\u2022\ue000 Chief\ue000Growth\ue000Of\ue001cers
\u2022\ue000 Chief\ue000Knowledge\ue000Of\ue001cers
\u2022\ue000 Chief\ue000Marketing\ue000Of\ue001cers

Vice Pre\ue003ident\ue003, Direct\ue002r\ue003 and
Manager\ue003 \ue002\ue000:

\u2022\ue000 Innovation
\u2022\ue000 Research\ue000&\ue000Development\ue000
\u2022\ue000 Product\ue000Development
\u2022\ue000 Marketing\ue000&\ue000Brand\ue000

Development

\u2022\ue000 External\ue000Alliance\ue000Management
\u2022\ue000 External\ue000Business\ue000Development\ue000
\u2022\ue000 Supplier\ue000&\ue000Partner\ue000Management\ue000
\u2022\ue000 Advanced\ue000Technology\ue000&\ue000

Eng\ue002neer\ue002ng

\u2022\ue000 IP\ue000Strategy
\u2022\ue000 Intellectual\ue000Property\ue000Licensing\ue000
\u2022\ue000 Knowledge\ue000Management

Also\u2026
Make The open Inn\ue002vati\ue002n
summit A Part \ue002\ue000 Y\ue002ur Pr\ue002duct
Deve\ue001\ue002pment Pipe\ue001ine

\u2022\ue000 Inventors
\u2022\ue000 Entrepreneurs
\u2022\ue000 Academic\ue000Leaders\ue000
\u2022\ue000 Investors\ue000
\u2022\ue000 Foundations
\u2022\ue000 Innovation\ue000Bloggers\ue000

TO REGiSTER:
Call: 800-647-7600or 781-939-2500\u2022 Fax: 781-939-2543\u2022 e-ma\ue002l: \ue002n\ue001o@\ue003orldrg.com\u2022 \ue003\ue003\ue003.\ue003orldrg.com/open\ue002nnovat\ue002on
3
Pre-CoNFereNCe WorKSHoPS
wednesday, December 2, 2009
7:15\u20138:00 Co\ue001\ue001ee, Tea & Reg\ue002strat\ue002on
In this multi-perspective session, participants will learn:
\u2022\ue000 The\ue000Essentials:\ue000how\ue000to\ue000identify\ue000the\ue000traits,\ue000mindset\ue000and\ue000skills\ue000needed\ue000
to\ue000be\ue000successful\ue000with\ue000open\ue000innovation

\u2022\ue000 Whether\ue000their\ue000organizations\ue000are\ue000prepared\ue000for\ue000Open\ue000Innovation\ue000 initiatives\ue000and\ue000if\ue000not,\ue000what\ue000needs\ue000to\ue000be\ue000done\ue000to\ue000get\ue000them\ue000to\ue000the\ue000 starting\ue000line

\u2022\ue000 How\ue000to\ue000manage\ue000senior\ue000executives\ue000and\ue000\u201ccorporate\ue000antibodies\u201d\ue000that\ue000 can\ue000be\ue000roadblocks\ue000to\ue000an\ue000open\ue000innovation\ue000project.\ue000Hear\ue000how\ue000they\ue000 view\ue000open\ue000innovation\ue000and\ue000how\ue000to\ue000work\ue000with\ue000or\ue000around\ue000them

\u2022\ue000 How\ue000to\ue000identify\ue000and\ue000develop\ue000the\ue000right\ue000people\ue000

\u2022\ue000 New\ue000approaches\ue000to\ue000open\ue000innovation\ue000as\ue000told\ue000by\ue000proven\ue000corporate\ue000
practitioners.\ue000Hear\ue000the\ue000struggles\ue000they\ue000have\ue000had\ue000with\ue000Open\ue000
Innovation,\ue000what\ue000can\ue000be\ue000learned\ue000and\ue000how\ue000to\ue000approach\ue000obstacles\ue000in\ue000
their\ue000own\ue000organizations\ue000

Led by:
Ste\ue000a\ue001 Li\ue001degaard

B\ue001\ue002gger, \ue003peaker, netw\ue002rk \ue000aci\ue001itat\ue002r and \ue003trategic advi\ue003\ue002r \ue002n open Inn\ue002vati\ue002n, intrapreneur\ue003hip and h\ue002w t\ue002 identi\ue000y and deve\ue001\ue002p the pe\ue002p\ue001e wh\ue002 drive inn\ue002vati\ue002n.

Corporate Perspect\ue002ve Del\ue002vered by:
Je\ue000\ue000 Murphy
Executive Direct\ue002r, Impr\ue002vement
Meth\ue002d\ue002\ue001\ue002gie\ue003 & Bu\ue003ine\ue003\ue003 Inn\ue002vati\ue002n
JOHNSON & JOHNSON
Christopher Thoe\ue001
Direct\ue002r \ue002\ue000 Inn\ue002vati\ue002n and
Kn\ue002w\ue001edge Management
PROCTER & GAMBLE
Prepar\ue002ng Your Organ\ue002zat\ue002on To Take Full Advantage O\ue001 Open innovat\ue002on
wORKSHOP A: 9:00\u201311:30

The\ue000workshop\ue000shows\ue000participants\ue000how\ue000to\ue000identify\ue000the\ue000barriers\ue000to\ue000
innovation\ue000that\ue000can\ue000cripple\ue000the\ue000innovation\ue000capabilities\ue000that\ue000make\ue000
organizations\ue000successful.\ue000This\ue000interactive\ue000workshop\ue000also\ue000examines\ue000
how\ue000to\ue000make\ue000immediate\ue000changes\ue000in\ue000their\ue000organization\ue000to\ue000start\ue000removing\ue000
their\ue000particular\ue000barriers\ue000to\ue000innovation\ue000and\ue000accelerate\ue000their\ue000organization\u2019s\ue000
innovation\ue000capabilities.

Highlights\ue000include:
\u2022\ue000 An\ue000examination\ue000of\ue000how\ue000successful\ue000organizations\ue000go\ue000from\ue000nimble\ue000

David\ue000to\ue000sluggish\ue000Goliath
\u2022\ue000 An\ue000introduction\ue000of\ue000a\ue000framework\ue000for\ue000identifying\ue000barriers\ue000to\ue000innovation\ue000
\u2022\ue000 Group\ue000Exercise\ue000\u2013\ue000How\ue000to\ue000identify\ue000the\ue000barriers\ue000to\ue000innovation\ue000within\ue000

your\ue000organization\ue000
\u2022\ue000 An\ue000analysis\ue000of\ue000how\ue000others\ue000have\ue000removed\ue000barriers\ue000to\ue000innovation\ue000in\ue000
their\ue000own\ue000organizations
\u2022\ue000 Group\ue000Exercise\ue000\u2013\ue000How\ue000to\ue000remove\ue000barriers\ue000to\ue000innovation\ue000in\ue000your\ue000
organization\ue000
Led by:
Brade\ue001 Kelley
F\ue002under
BuSiNESS STRATEGy iNNOvATiON
Edit\ue002r
BLOGGiNG iNNOvATiON

Braden\ue000Kelley\ue000has\ue000been\ue000advising\ue000companies\ue000on\ue000how\ue000to\ue000increase\ue000their\ue000 revenue\ue000and\ue000cut\ue000their\ue000costs\ue000since\ue0001996.\ue000He\ue000has\ue000maximized\ue000pro\ue001ts\ue000for\ue000 companies\ue000while\ue000living\ue000and\ue000working\ue000in\ue000Germany,\ue000England,\ue000and\ue000the\ue000 United\ue000States.\ue000

innovat\ue002on Unleashed: ident\ue002\ue001y\ue002ng and Remov\ue002ng Barr\ue002ers To Open innovat\ue002on
wORKSHOP B: 12:30\u20133:00

In\ue000this\ue000hands-on\ue000workshop,\ue000participants\ue000learn\ue000how\ue000to\ue000move\ue000from\ue000the\ue000
creative\ue000side\ue000of\ue000Open\ue000Innovation\ue000to\ue000the\ue000pro\ue001table\ue000side.\ue000Participants\ue000
look\ue000at\ue000the\ue000mechanisms\ue000of\ue000innovation\ue000and\ue000how\ue000to\ue000apply\ue000them\ue000within\ue000
their\ue000organizations.\ue000Also,\ue000participants\ue000examine\ue000the\ue000blurred\ue000lines\ue000that\ue000
exist\ue000within\ue000their\ue000organization\ue000as\ue000well\ue000as\ue000the\ue000very\ue000diversi\ue001ed\ue000mindsets\ue000
and\ue000discover\ue000how\ue000to\ue000use\ue000that\ue000diversity\ue000to\ue000strengthen\ue000their\ue000product\ue000
development\ue000lifecycles.\ue000

The\ue000workshop\ue000also\ue000focuses\ue000on:\ue000

\u2022\ue000 Innovation\ue000magic\ue000\u2013\ue000uncovering\ue000the\ue000philosophies,\ue000mindsets,\ue000
and\ue000approaches\ue000that\ue000enable\ue000the\ue000most\ue000successful\ue000and\ue000ef\ue001cient\ue000
Implementation\ue000of\ue000innovation\ue000processes

\u2022\ue000 How\ue000to\ue000leverage\ue000constructive\ue000tension\ue000and\ue000the\ue000\ue001ne\ue000art\ue000of\ue000disagreement\ue000
\u2022\ue000 The\ue000bene\ue001ts\ue000of\ue000failure\ue000and\ue000how\ue000to\ue000leverage\ue000failure\ue000to\ue000hasten\ue000the\ue000road\ue000
to success

\u2022\ue000 How\ue000to\ue000balance\ue000creativity\ue000with\ue000critical\ue000thinking\ue000
\u2022\ue000 Strategies\ue000for\ue000vertical\ue000integration\ue000of\ue000Open\ue000Innovation
\u2022\ue000 How\ue000to\ue000engage\ue000all\ue000players\ue000of\ue000product\ue000development/product\ue000launches\ue000

in\ue000open\ue000innovation\ue000initiatives\ue000including:\ue000research;\ue000marketing;\ue000design;\ue000
engineering;\ue000manufacturing\ue000and\ue000logistics
Led by:
George Hatzilias
Vice Pre\ue003ident
SLiNGSHOT PRODuCT DEvELOPMENT GROuP, iNC.
Bob Burkhardt
Direct\ue002r \ue002\ue000 Inn\ue002vati\ue002n
SLiNGSHOT PRODuCT DEvELOPMENT GROuP, iNC.
Harness\ue002ng The Po\ue003er O\ue001 internal D\ue002vers\ue002ty and Ho\ue003 To Engage All Departments in The innovat\ue002on Process
wORKSHOP C: 3:15\u20135:45
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