TO REGiSTER:
Call: 800-647-7600or 781-939-2500\u2022 Fax: 781-939-2543\u2022 e-ma\ue002l: \ue002n\ue001o@\ue003orldrg.com\u2022 \ue003\ue003\ue003.\ue003orldrg.com/open\ue002nnovat\ue002on
3
Pre-CoNFereNCe WorKSHoPS
wednesday, December 2, 2009
7:15\u20138:00 Co\ue001\ue001ee, Tea & Reg\ue002strat\ue002on
In this multi-perspective session, participants will learn:
\u2022\ue000 The\ue000Essentials:\ue000how\ue000to\ue000identify\ue000the\ue000traits,\ue000mindset\ue000and\ue000skills\ue000needed\ue000
to\ue000be\ue000successful\ue000with\ue000open\ue000innovation
\u2022\ue000 Whether\ue000their\ue000organizations\ue000are\ue000prepared\ue000for\ue000Open\ue000Innovation\ue000
initiatives\ue000and\ue000if\ue000not,\ue000what\ue000needs\ue000to\ue000be\ue000done\ue000to\ue000get\ue000them\ue000to\ue000the\ue000
starting\ue000line
\u2022\ue000 How\ue000to\ue000manage\ue000senior\ue000executives\ue000and\ue000\u201ccorporate\ue000antibodies\u201d\ue000that\ue000
can\ue000be\ue000roadblocks\ue000to\ue000an\ue000open\ue000innovation\ue000project.\ue000Hear\ue000how\ue000they\ue000
view\ue000open\ue000innovation\ue000and\ue000how\ue000to\ue000work\ue000with\ue000or\ue000around\ue000them
\u2022\ue000 How\ue000to\ue000identify\ue000and\ue000develop\ue000the\ue000right\ue000people\ue000
\u2022\ue000 New\ue000approaches\ue000to\ue000open\ue000innovation\ue000as\ue000told\ue000by\ue000proven\ue000corporate\ue000
practitioners.\ue000Hear\ue000the\ue000struggles\ue000they\ue000have\ue000had\ue000with\ue000Open\ue000
Innovation,\ue000what\ue000can\ue000be\ue000learned\ue000and\ue000how\ue000to\ue000approach\ue000obstacles\ue000in\ue000
their\ue000own\ue000organizations\ue000
Led by:
Ste\ue000a\ue001 Li\ue001degaard
B\ue001\ue002gger, \ue003peaker, netw\ue002rk \ue000aci\ue001itat\ue002r and \ue003trategic
advi\ue003\ue002r \ue002n open Inn\ue002vati\ue002n, intrapreneur\ue003hip and
h\ue002w t\ue002 identi\ue000y and deve\ue001\ue002p the pe\ue002p\ue001e wh\ue002 drive
inn\ue002vati\ue002n.
Corporate Perspect\ue002ve Del\ue002vered by:
Je\ue000\ue000 Murphy
Executive Direct\ue002r, Impr\ue002vement
Meth\ue002d\ue002\ue001\ue002gie\ue003 & Bu\ue003ine\ue003\ue003 Inn\ue002vati\ue002n
JOHNSON & JOHNSON
Christopher Thoe\ue001
Direct\ue002r \ue002\ue000 Inn\ue002vati\ue002n and
Kn\ue002w\ue001edge Management
PROCTER & GAMBLE
Prepar\ue002ng Your Organ\ue002zat\ue002on To Take Full Advantage O\ue001 Open innovat\ue002on
wORKSHOP A: 9:00\u201311:30
The\ue000workshop\ue000shows\ue000participants\ue000how\ue000to\ue000identify\ue000the\ue000barriers\ue000to\ue000
innovation\ue000that\ue000can\ue000cripple\ue000the\ue000innovation\ue000capabilities\ue000that\ue000make\ue000
organizations\ue000successful.\ue000This\ue000interactive\ue000workshop\ue000also\ue000examines\ue000
how\ue000to\ue000make\ue000immediate\ue000changes\ue000in\ue000their\ue000organization\ue000to\ue000start\ue000removing\ue000
their\ue000particular\ue000barriers\ue000to\ue000innovation\ue000and\ue000accelerate\ue000their\ue000organization\u2019s\ue000
innovation\ue000capabilities.
Highlights\ue000include:
\u2022\ue000 An\ue000examination\ue000of\ue000how\ue000successful\ue000organizations\ue000go\ue000from\ue000nimble\ue000
David\ue000to\ue000sluggish\ue000Goliath
\u2022\ue000 An\ue000introduction\ue000of\ue000a\ue000framework\ue000for\ue000identifying\ue000barriers\ue000to\ue000innovation\ue000
\u2022\ue000 Group\ue000Exercise\ue000\u2013\ue000How\ue000to\ue000identify\ue000the\ue000barriers\ue000to\ue000innovation\ue000within\ue000
your\ue000organization\ue000
\u2022\ue000 An\ue000analysis\ue000of\ue000how\ue000others\ue000have\ue000removed\ue000barriers\ue000to\ue000innovation\ue000in\ue000
their\ue000own\ue000organizations
\u2022\ue000 Group\ue000Exercise\ue000\u2013\ue000How\ue000to\ue000remove\ue000barriers\ue000to\ue000innovation\ue000in\ue000your\ue000
organization\ue000
Led by:
Brade\ue001 Kelley
F\ue002under
BuSiNESS STRATEGy iNNOvATiON
Edit\ue002r
BLOGGiNG iNNOvATiON
Braden\ue000Kelley\ue000has\ue000been\ue000advising\ue000companies\ue000on\ue000how\ue000to\ue000increase\ue000their\ue000
revenue\ue000and\ue000cut\ue000their\ue000costs\ue000since\ue0001996.\ue000He\ue000has\ue000maximized\ue000pro\ue001ts\ue000for\ue000
companies\ue000while\ue000living\ue000and\ue000working\ue000in\ue000Germany,\ue000England,\ue000and\ue000the\ue000
United\ue000States.\ue000
innovat\ue002on Unleashed: ident\ue002\ue001y\ue002ng and Remov\ue002ng Barr\ue002ers To Open innovat\ue002on
wORKSHOP B: 12:30\u20133:00
In\ue000this\ue000hands-on\ue000workshop,\ue000participants\ue000learn\ue000how\ue000to\ue000move\ue000from\ue000the\ue000
creative\ue000side\ue000of\ue000Open\ue000Innovation\ue000to\ue000the\ue000pro\ue001table\ue000side.\ue000Participants\ue000
look\ue000at\ue000the\ue000mechanisms\ue000of\ue000innovation\ue000and\ue000how\ue000to\ue000apply\ue000them\ue000within\ue000
their\ue000organizations.\ue000Also,\ue000participants\ue000examine\ue000the\ue000blurred\ue000lines\ue000that\ue000
exist\ue000within\ue000their\ue000organization\ue000as\ue000well\ue000as\ue000the\ue000very\ue000diversi\ue001ed\ue000mindsets\ue000
and\ue000discover\ue000how\ue000to\ue000use\ue000that\ue000diversity\ue000to\ue000strengthen\ue000their\ue000product\ue000
development\ue000lifecycles.\ue000
The\ue000workshop\ue000also\ue000focuses\ue000on:\ue000
\u2022\ue000 Innovation\ue000magic\ue000\u2013\ue000uncovering\ue000the\ue000philosophies,\ue000mindsets,\ue000
and\ue000approaches\ue000that\ue000enable\ue000the\ue000most\ue000successful\ue000and\ue000ef\ue001cient\ue000
Implementation\ue000of\ue000innovation\ue000processes
\u2022\ue000 How\ue000to\ue000leverage\ue000constructive\ue000tension\ue000and\ue000the\ue000\ue001ne\ue000art\ue000of\ue000disagreement\ue000
\u2022\ue000 The\ue000bene\ue001ts\ue000of\ue000failure\ue000and\ue000how\ue000to\ue000leverage\ue000failure\ue000to\ue000hasten\ue000the\ue000road\ue000
to success
\u2022\ue000 How\ue000to\ue000balance\ue000creativity\ue000with\ue000critical\ue000thinking\ue000
\u2022\ue000 Strategies\ue000for\ue000vertical\ue000integration\ue000of\ue000Open\ue000Innovation
\u2022\ue000 How\ue000to\ue000engage\ue000all\ue000players\ue000of\ue000product\ue000development/product\ue000launches\ue000
in\ue000open\ue000innovation\ue000initiatives\ue000including:\ue000research;\ue000marketing;\ue000design;\ue000
engineering;\ue000manufacturing\ue000and\ue000logistics
Led by:
George Hatzilias
Vice Pre\ue003ident
SLiNGSHOT PRODuCT DEvELOPMENT GROuP, iNC.
Bob Burkhardt
Direct\ue002r \ue002\ue000 Inn\ue002vati\ue002n
SLiNGSHOT PRODuCT DEvELOPMENT GROuP, iNC.
Harness\ue002ng The Po\ue003er O\ue001 internal D\ue002vers\ue002ty and Ho\ue003 To Engage All Departments in The innovat\ue002on Process
wORKSHOP C: 3:15\u20135:45
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