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Association

Association

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Published by: sunnynnus on Aug 12, 2009
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12/29/2012

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1
Data Mining:Concepts and Techniques
Mining Association Rules in Large Databases
 
2
Association rule mining
 
3
What Is AssociationMining?
Association rule mining:
Finding frequent patterns, associations,correlations, or causal structures among sets of items or objects in transaction databases,relational databases, and other informationrepositories.
Applications:
Basket data analysis, cross-marketing, catalogdesign, loss-leader analysis, clustering,classification, etc.
Examples.
Rule form: Body
→ Η 
ead [support,confidence]”.
buys(x, “notebook”)
buys(x, “pen”) [0.5%,

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