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Business Communication

Business Communication

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Published by Divyanand Jha

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Published by: Divyanand Jha on Aug 12, 2009
Copyright:Attribution Non-commercial

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10/25/2010

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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
WHAT IS COMMUNICATIONWHAT IS COMMUNICATION
 The word communication has a rich history The word communication has a rich history
Comes from the Latin word “Comes from the Latin word “
communicare” communicare” 
that entered theEnglish language in the fourteenth and fifteenth century
Difficult to define communicationDifficult to define communication
However communication meansHowever communication means1. Process by which information and feelings are shared by1. Process by which information and feelings are shared bypeoplepeoplethrough an exchange of verbal and non verbal messagesthrough an exchange of verbal and non verbal messages2. The successful transmission of information through a common2. The successful transmission of information through a commonsystem of symbols, signs, behaviour, speech, writing or signalssystem of symbols, signs, behaviour, speech, writing or signals3. The creation of shared understanding through interaction3. The creation of shared understanding through interactionamong two or more agentsamong two or more agents
Communication depends on the interpretation of a message bythe listener
 
BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
An organization is a group of persons constituted to achieve certainAn organization is a group of persons constituted to achieve certainspecific objectivesspecific objectives
Achievement of these objectives largely depends upon proper co-ordination and integration of human efforts in an organization
 This is only possible if there is an effective system of communication This is only possible if there is an effective system of communication
 There has to be an exchange of information and sharing of various ideas There has to be an exchange of information and sharing of various ideas
 The more effective the system of communication, the better is therelationship between workers and the management
Communication is the flow of information and understanding from oneperson to another at he same level or at different levels
It is the process which enables management to allocate and supervisethe work of the employees
It integrates the various sub-units of an organization
It serves as an elaborate set of interconnected channels designed to siftand analyze information imported from the environment
 
BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
BUSINESS COMMUNICATIONBUSINESS COMMUNICATION
 There are two types of business activities-internal and external
Internal activities includeInternal activities include
7.7.
Maintaining and improving the morale of employeesMaintaining and improving the morale of employees
8.8.
Giving orders to workersGiving orders to workers
9.9.
Prescribing methods and proceduresPrescribing methods and procedures
10.10.
Announcing policies and organizational changesAnnouncing policies and organizational changes
11.11.
And keeping the management informedAnd keeping the management informed 
External activities relate toExternal activities relate to
15.
Sale and purchase of goods and services
16.
Reporting to the government and the shareholders on financial conditionand business operation
17.
And creating a favourable business climate
Every activity, internal or external, leads to some result
 Therefore the main purpose of business communication is to obtain someresult ie. to secure an action by the receiver

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