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Pantaloons Retail(India) Ltd.

Pantaloons Retail(India) Ltd.

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Published by arshita srivastava

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Published by: arshita srivastava on Aug 12, 2009
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05/11/2014

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A Retail Marketing Project
PANTALOON Retail (India) Ltd
Submitted to:-
Prof. Sujit Sengupta
Submitted By:-
Abhineet GauravArshita SrivastavaEkta ShuklaSourish SenguptaVarun Suri
 
ACKNOWLDGEMENT
We would fail in our dream of making this project the best if we do not acknowledge the mostloving care and co-operation enjoyed by us, all through the working on this project.We take this as an opportunity to express our sincere gratitude to Prof. Sujit Sengupta and Mr.Udyan Chauhan, floor manager, “pantaloons” at Vaishali in Ghaziabad.Their guidance hasalways been of immense help and support during the making of this project and also helped us agreat deal in enhancing our skills in the process.We also thankful to all the employees of ‘Pantaloons’ who helped us in making our project, their guidance carried us all through the preparation of this project.We would like to thank our college, IILM INSTITUTE FOR HIGHER EDUCATION for  providing us with the excellent opportunity of working on this project and for guiding us allthrough the way. It gave us all immense pleasure in embedding deep into the project andacquiring new knowledge on the way.We would like to extend our heartfelt gratitude towards the various websites and the books wereferred to. Without them the project would not have been possible.Abhineet GauravArshita SrivastavaEkta ShuklaSourish SenguptaVarun Suri
 
Pantaloon Retail (India) Limited
 
 Pantaloon Retail(India) Limited is India's leading retailer that operates multiple retail formats in both thevalue and lifestyle segment. Pantaloon has ushered a retail revolution in India and itsfounder Kishore Biyani is known as India's "King of Retail". Pantaloon's headquarter isin Mumbai.The company currently operates over 5 million square feet of retail space and has plans to increase it to 30 million sq. ft by 2011. Pantaloon has plans to open over 3000new stores by 2010.Pantaloon’s fast pace of growth in retail shelf space will continue over the next fewyears. The company will add about 1m sq of space in each of the next two years. Thecompany aggregate capex over the next two years is about Rs 1.5bn and its gearing mayincrease to 1.5-2.0. Management is seized of the fact that delivering on the promisedschedule of store openings and management bandwidth to manage this growth are criticalchallenges ahead. To cope, the company has strengthened the second line of managementand is beefing up its systems and processes. Pantaloons brisk growth in the last one year has been in value retailing (Food Bazaar and Big Bazaar).Pantaloon is the only retailer in the country to have demonstrated success acrossmultiple retail formats viz. Pantaloons-the departmental store, Big Bazaar-the food andgrocery store. Post establishment of its business model it is planning rapid scale up.

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