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Student Name: Jagannath Masurkar Student No.: 0800440. Module Name: Managing

Student Name: Jagannath Masurkar Student No.: 0800440. Module Name: Managing

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Published by: masurkar on Aug 12, 2009
Copyright:Attribution Non-commercial

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12/31/2012

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PRE-MBA
Student Name: Jagannath MasurkarStudent No.: 0800440.Module Name: Managing in BusinessEnvironmentModule code: HCBU5003Module Leader: Paul Booth.
HOLBORHOLBORNNCOLLEGECOLLEGE
 
 
Introduction – Primark.
Primark Stores Limited is a clothes and linens retailer inthe UK and Republic of Ireland with over 187 branches.
It is a subsidiary of Associated British Foods plc. which isa diversified international food, ingredients and retailgroup.
TNS ranks Primark as the second largest clothing retailerin G.B. by volume in terms of market share.
It was voted by the GMTV and ITV viewers as the “BestValue High Street Fashion” and it was placed as theleading retailer in value clothing by the Verdict Research.
 
 
S.W.O.T. Analysis of Primark
Strength
Primark offers high street quality clothes for cheap prices and qualityservices to attract its customers and it also provides clothing for allages and sexes.
The company is part of the ETI (Ethical Trading Initiative) whichfocuses on worker’s rights, their production of goods and bringingbusinesses together to work on labour rights issues.
TNS ranks Primark as Great Britain’s second largest clothing retailerby Volume in terms of market share.
Weakness
Primark has little in terms of expression and communication as it doesnot advertise which is an advantage to its competitor’s.
Other issues were with poor working conditions and disvaluingworkers rights.

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