S.W.O.T. Analysis of Primark
Primark offers high street quality clothes for cheap prices and qualityservices to attract its customers and it also provides clothing for allages and sexes.
The company is part of the ETI (Ethical Trading Initiative) whichfocuses on worker’s rights, their production of goods and bringingbusinesses together to work on labour rights issues.
TNS ranks Primark as Great Britain’s second largest clothing retailerby Volume in terms of market share.
Primark has little in terms of expression and communication as it doesnot advertise which is an advantage to its competitor’s.
Other issues were with poor working conditions and disvaluingworkers rights.