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Growth Hacking

Growth Hacking

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Published by Bảo Nguyễn
Tài liệu Growth Hacking dành cho những ai quan tâm. Chia sẻ với mình nếu bạn quan tâm qua email baonguyen247@gmail.com . :)
Tài liệu Growth Hacking dành cho những ai quan tâm. Chia sẻ với mình nếu bạn quan tâm qua email baonguyen247@gmail.com . :)

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Published by: Bảo Nguyễn on Nov 18, 2013
Copyright:Attribution Non-commercial

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09/21/2014

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WHY DID WE WRITE THIS GUIDE?
 There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hack-ing will have a competitive advantage that is hard to overstate, and we wanted to pro- vide a robust framework for thinking about it. 
WHO IS THIS GUIDE FOR?
 This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup. If acquiring new customers (
and retaining existing ones
) is import-ant to your business then you should read this guide. If customers matter to you, then growth hacking should matter to you. 
HOW TO USE THIS GUIDE?
Each chapter is a standalone mini-guide that can be read in isolation, but to get the most of the book it would make sense to read it all the way through at least once, and then return to it as a reference resource when needed.
INTRODUCTION
 PDF
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BY NEIL PATEL & BRONSON TAYLORTHE DEFINITIVE GUIDE TO
 
THE PROFILE OF A GROWTH HACKERTHE GROWTH HACKING PROCESSWHAT IS GROWTH HACKING?
Growth hacking is so misunderstood that there is a desperate need for this chapter. Few concepts have been as polarizing and revolutionary, simultaneously. Is it mar-keting in disguise? Is it a buzz phrase used to increase salaries? Is it the future of
TAKE ME TO CHAPTER ONE TAKE ME TO CHAPTER TWO
 As this new world of growth hacking comes to prominence, and jobs begin to open up, individuals who are enticed by the possibility will wonder if they have what it takes to be a growth hacker. As with any career, certain kinds of individuals will  be growth hackers.that are going through a skilled growth hacker’s mind, either consciously or subcon-sciously, when they attempt to grow their company. This chapter will outline the six fundamental steps in the growth hacking process.
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TAKE ME TO CHAPTER THREE
 
THE GROWTH HACKER FUNNELPULL TACTICS FOR GETTING VISITORSPUSH TACTICS FOR GETTING VISITORS
 A funnel is a way to guide something which is usually unwieldy and uncoopera-tive, like people. If you are trying to grow a product then your task is to guide peo-ple towards a particular goal (
signup, checkout, etc.
). The problem is that people are unpredictable and full of free-will. If you are going to get people to do what  you wish, en masse, then you must employ a funnel. This chapter will help you understand the funnel that growth hackers use.a reason to come to you. You entice them, incentivize them, and draw them to you. This chapter will outline some of the various ways that growth hackers pull people into their world. A push tactic usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the Push methods may not seem as pure as pull methods, but they are valid tactics for a growth hacker, and this chapter will show you how to use them.
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TAKE ME TO CHAPTER FOUR TAKE ME TO CHAPTER FIVE TAKE ME TO CHAPTER SIX

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