WHY DID WE WRITE THIS GUIDE?
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hack-ing will have a competitive advantage that is hard to overstate, and we wanted to pro- vide a robust framework for thinking about it.
WHO IS THIS GUIDE FOR?
This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup. If acquiring new customers (
and retaining existing ones
) is import-ant to your business then you should read this guide. If customers matter to you, then growth hacking should matter to you.
HOW TO USE THIS GUIDE?
Each chapter is a standalone mini-guide that can be read in isolation, but to get the most of the book it would make sense to read it all the way through at least once, and then return to it as a reference resource when needed.
BY NEIL PATEL & BRONSON TAYLORTHE DEFINITIVE GUIDE TO